Hockey Australia commercial chief moves to arts Friday, 26 May 2017 08:17pm Hockey Australia’s communications and commercial boss, Lawrence West, is set to depart the national sporting organisation to take up a new sponsorship role in the arts. Read more
Watpac to replace Castrol as Townsville 400 title sponsor Friday, 26 May 2017 07:48pm Watpac, the ASX-listed building firm contracted to construct north Queensland's new $250m stadium development, has signed on as the naming rights sponsor for the Townsville 400 Supercars race. Read more
Influencers need more than reach: Adidas marketing chief Friday, 26 May 2017 06:48pm Influencers played a key role in expanding the Adidas brand way beyond sporting apparel, but the company’s global director of entertainment and influencer marketing has warned marketers that getting influencer strategy wrong can be costly and damage a brand. Read more
High profile departures at Bulldogs and Samsung; CA denies access to digital revenue; and more Thursday, 25 May 2017 09:30pm > High-profile departures at Bulldogs and Samsung > "No net income" from digital JV, says Cricket Australia > IPG agency exodus to Initiative continues > Swimming Australia launches event bidding process > Wanderers sign first-ever wheelchair league sponsor > Lifeline secures $450k partnership Read more
Fujitsu renews with Bombers after $10m business boom Thursday, 25 May 2017 09:29pm Fujitsu General has signed a major partnership renewal with Essendon after securing more than $10 million in new business through the deal, while the AFL side has also ticked past 65,000 members. Read more
Engagement over branding for Lion's World Cup deal Thursday, 25 May 2017 09:06pm Lion's XXXX Gold will target pourage rights and customer engagement over branding as part of its new deal with the 2017 Rugby League World Cup. Read more
Tigers expand $1m+ Jeep deal; sign Probuild Wednesday, 24 May 2017 06:57pm Jeep and AFL club Richmond have agreed a long-term extension of their co-major partnership, with the auto brand set to become a major Indigenous supporter alongside its guernsey branding. Read more
Cricketers Association raises stakes by seeking control over all player IP Wednesday, 24 May 2017 06:45pm The Australian Cricketers Association is threatening to take control of all player intellectual property from July 1 if a new MOU isn't struck, which would technically put Cricket Australia in breach of all ongoing sponsorship contracts and potentially slash the value of its deals by 50%. Read more
Wildcats promote commercial boss to CEO Wednesday, 24 May 2017 06:45pm Perth NBL club the Wildcats has promoted its long-serving commercial manager Troy Georgiu to the role of CEO, replacing Nick Marvin who resigned last month. Read more
Carlton weighs options for co-major sponsorship Tuesday, 23 May 2017 09:18pm Carlton is weighing up its options for the guernsey position previously held by cash-strapped co-major sponsor CareerOne, after the club elevated another sponsor, Virgin Australia, into the slot last weekend. Read more
