Red Bull appoints new sports marketing chief Tuesday, 23 May 2017 09:01pm Red Bull has appointed former Adidas and Tennis Australia staffer Meaghan Jeffrey as its new head of sports marketing. Read more
Purpose-driven partnerships the future for arts: UK expert Tuesday, 23 May 2017 08:10pm Partnerships can provide far more than money to arts and cultural rights holders and can solve long term business problems if sponsors and rights holders think creatively, according to one of the UK's leading sponsorship consultants. Read more
"Strong support" for national lottery funding scheme Monday, 22 May 2017 09:09pm Federal Sports Minister Greg Hunt has thrown his support behind a national sports lottery, saying he was "strongly biased" towards the set-up of a fund which could buttress Olympic sports against falling government funds. Read more
Blundstone taps iconic festival for new campaign Monday, 22 May 2017 09:06pm Tasmanian boot maker Blundstone has partnered with the Dark Mofo cultural festival as part of a renewed brand push. Read more
CA promotes Everard; seeks new Big Bash boss Monday, 22 May 2017 07:43pm Respected sports administrator Anthony Everard has been elevated to a new executive general manager role at Cricket Australia, which is now set to appoint a new head of domestic Twenty20. Read more
UOW expands Dragons partnership Monday, 22 May 2017 07:43pm The University of Wollongong has agreed a long-term renewal with NRL side St George Illawarra, though the partnership does not include naming rights to the Dragons' Kogarah Oval. Read more
SAP sponsorship boss calls for collaborative "sponsorship 2.0" Friday, 19 May 2017 09:30pm Software and technology giant SAP's new "multifaceted" sponsorship strategy has begun to deliver immediate results, says the company's global sponsorship chief. Read more
OVO deal buoys Water Polo Australia Friday, 19 May 2017 08:28pm Water Polo Australia has struck a wide-ranging four-year broadcast and brand partnership with challenger telco, OVO Mobile. Read more
KFC targets fans through new Cats partnership Friday, 19 May 2017 05:52pm KFC will give away up to 3,500 Zinger Burgers per-game to Geelong Cats members and fans as part of a new alliance with the AFL team. Read more
Super Rugby powers post mixed financial results Thursday, 18 May 2017 09:26pm The Queensland Reds and NSW Waratahs have posted mixed financial results as the shrinking sponsorship market continues to bite in Super Rugby. Read more
