Optus continues music-led partnerships platform Thursday, 18 May 2017 09:26pm Splendour in the Grass has re-signed Optus as a sponsor for its sold-out 2017 concert. Read more
Crows' eSports play to drive new audiences and sponsorship Thursday, 18 May 2017 07:06pm The AFL's Adelaide Crows has become the first local sporting team to invest in the burgeoning eSports industry, and CEO Andrew Fagan says the move will open up new commercial and brand platforms. Read more
Australian Chamber Orchestra posts $1m surplus Wednesday, 17 May 2017 09:30pm Steady sponsorship revenue was eclipsed by a 53% surge in donations as the Australian Chamber Orchestra recorded a $1.3 million surplus in the 2016 calendar year. Read more
Cricket Australia tactics could threaten sponsor negotiations: ACA Wednesday, 17 May 2017 09:19pm Australian Cricketers’ Association boss Alistair Nicholson says Cricket Australia's threats to withhold player payments during major sponsorship negotiations are "baffling". Read more
FFA, Samsung and Optus sponsor campaigns win global accolades Wednesday, 17 May 2017 09:12pm Football Federation Australia and creative agency BMF have won a swag of medals at the global Clio Sports Awards, while local sponsorship campaigns from Samsung and Optus were also recognised. Read more
Commercial Trends in Sports 2017- Nielsen Sports Wednesday, 17 May 2017 05:39pm Commercial Trends in Sports 2017- Nielsen Sports Read more
Powershop extends film festival platform Tuesday, 16 May 2017 09:24pm Powershop will continue its sponsorships of both the Sydney Film Festival and Melbourne International Film Festival, allowing it to reach an audience of 350,000 film-goers. Read more
Rolex targets digital in ten-year Australian Open extension Tuesday, 16 May 2017 08:28pm Luxury watch brand Rolex has thrown its weight behind the Australian Open, retaining its status as a major sponsor of Tennis Australia's marquee event until 2027. Read more
Toyota launches grassroots fund in third national sport Tuesday, 16 May 2017 08:27pm Toyota will use its North Queensland Cowboys partnership to launch its community raffle series into rugby league’s grassroots for the first time, while the NRL side has also signed several new deals. Read more
CUB shores up Blues pourage until 2024 Monday, 15 May 2017 08:53pm Carlton & United Breweries has signed its first branding deal in the AFL since downgrading its code-wide deal, stepping up as a partial replacement for embattled Carlton principal sponsor CareerOne. Read more
