The Sydney Festival will enter the market for a new top-tier partner after its existing principal backer, The Star entertainment and casino complex, decided to shift to a lower tier of sponsorship.Read more
Engineering giant Downer has become the latest brand to back Super Netball, signing on as a major partner of the Sunshine Coast Lightning, which has also attracted support from Hostplus, Samsung and Nissan.Read more
The AFL has made wholesale changes to its executive team, with commercial chief Darren Birch moving to a newly-created position and Richard Simkiss promoted to lead the code's commercial operations.Read more
Innovative training and recovery equipment brand Blackroll has signed a wide-ranging performance support partnership with the Australian Rugby Union.Read more
UBET has confirmed its commitment to building its sporting sponsorships portfolio although it has not yet renewed its Supercars partnership.Read more
Three of the Gold Coast Titans' largest sponsors have signed multi-year renewals, locking in the bulk of the NRL side's jersey assets until at least 2019.Read more
Global insurer Aon has signed a major partnership with Rowing Australia, its second major partnership with a national sporting body in as many months.Read more
Tyre company Hankook has shifted its NRL sponsorship from the now-defunct Monday fixture to the higher-profile Thursday night slot as part of a multi-year extension of its NRL partnership.Read more
Controversial infrastructure development WestConnex has signed on as a major sponsor of the AFL's GWS Giants, which has reported its strongest-ever commercial result after adding more than $1.4m in sponsorship last year.Read more
Art Month Sydney has made up for the departure of long-term principal partner, NAB Private Wealth, securing at least three new partnerships for its 2017 edition.Read more
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