iSelect expansion vindicates Dees' dual-major restructure Monday, 15 May 2017 08:35pm Melbourne has become the first AFL club to upsell an AFLW sponsor to its men's side, with iSelect agreeing an 18-month, co-major deal. Read more
Disruption is "the new normal" for sports industry: Tonagh Monday, 15 May 2017 08:29pm Foxtel chief Peter Tonagh has called for more "adaptive and agile" thinking from the sports sector and says women's sport is now able to survive on its merits as Fox pivots to increased female sporting coverage. Read more
Emirates extends as Sydney Symphony swings to profit Friday, 12 May 2017 09:25pm A major upswing in donations for the Sydney Symphony Orchestra has helped the performing arts leader to a "significant" surplus, while principal partner Emirates has committed to a long-term renewal. Read more
PGA secures wide-ranging Ladbrokes deal Friday, 12 May 2017 09:24pm Ladbrokes will take on the naming rights to two of the PGA of Australia's key assets as part of a whole-of-sport deal with the golfing body. Read more
Zoo Sport signs first elite deal Friday, 12 May 2017 09:22pm Queensland Rugby Union has made a mid-season apparel switch, trading in BLK in favour of Zoo Sport in a partnership which will include pathways and grassroots sales reach for the new partner. Read more
Demetriou's CareerOne seeks AFL exit Thursday, 11 May 2017 09:23pm Recruitment and training firm CareerOne is in talks to pull out of its AFL and Carlton sponsorships, after struggling to make payments required under the deal. Read more
Sharks sponsors express support after off-field scandal Thursday, 11 May 2017 09:22pm Cronulla Sharks management says the majority of its sponsors have backed the NRL club as it seeks to contain the fallout from two separate drug controversies involving a senior official and a player Read more
Harvey Norman continues women's rugby league spree Thursday, 11 May 2017 09:22pm Harvey Norman has become the first dedicated sponsor of the 2017 Women's Rugby League World Cup, just weeks after signing a grassroots-to-elite pathway deal for the sport. Read more
Heat partnership delivered huge ROI says CUA Wednesday, 10 May 2017 09:17pm The first year of CUA's principal partnership with the Brisbane Heat Big Bash side delivered a huge return on investment in brand awareness and sales, according to the credit union's corporate and community chief. Read more
Lightning strikes thrice as Infinity drops NRL sponsorships Wednesday, 10 May 2017 08:26pm Rugby league's most recent drug scandal has claimed its first sponsorship scalp, with Infinity Group reportedly pulling out of contracts with two NRL clubs. Read more
