NRL club Cronulla has agreed an "amicable" termination with Southern Radiology after its principal sponsor pushed for an early end to its contract, with a new top-tier backer joining on the verge of the 2017 season.Read more
The Supercars Championship has added at least three new partners and renewed a handful of existing sponsors in the lead in to the season-opening Clipsal 500.Read more
The AFL's Adelaide Crows and Melbourne FC have each upsold existing partners into new assets as part of renewal negotiations.Read more
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> Schick expands NRL deal as MCN secures raft of broadcast sponsors
> TAC to review Geelong deal after Selwood caught speeding
> Bowe recruited to lead partnerships at BauerWorks
> XBlades further expands AFL portfolio with naming rights deal
> Tennis Australia's Laver Cup breaks ticketing recordRead more
The publicly-listed Brisbane Broncos has extended its tenure as the NRL's top sponsorship revenue generator, with a 7% increase in sponsorship helping it to a bumper near-$3 million profit.Read more
MinterEllison will become the inaugural principal partner of the Queensland Performing Arts Centre's International Series as part of a new tie-in between the law-firm and arts venue.Read more
Senior commercial executive Paul Pamenter will step down from his role at the Gold Coast Suns to re-join IMG as director of sales and marketing.Read more
The NRL's move to bring sponsorship sales in-house has been vindicated in its financial results, with sponsorship revenue rising 55% year-on-year in the first season of the scheme.Read more
Bang & Olufsen has made a rare foray into the local sponsorship market, agreeing a two-year partnership with the AFL's Richmond Tigers.Read more
NRMA Insurance has backed the A-League's Western Sydney Wanderers despite concerns over an offensive fan banner, though a second major sponsor is "considering" the future of its partnership with the club.Read more
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