HIF extends national surfing deals
Health insurance brand HIF has committed to its surfing sponsorship platform for another twelve months, renewing ties with all six state surfing organisations.Read more
More latest news - page 846
AFL commercial growth lulls ahead of new TV bonanza
The AFL's commercial revenue rose to almost $186 million in 2016, a new record for the code, though sponsorship growth slowed due to the alignment of contracts with this year's bumper new broadcast deal.Read more
Former Ensemble executives to lead WPP's Prism
Global media holding company WPP has moved to ramp up the local presence of Prism, its international sponsorship shop, with former Ensemble executives Justin Ricketts and Scott Barnes appointed to lead the agency.Read more
Cowboys deal to bolster UBET on home turf
Tatts wagering brand UBET has linked with the North Queensland Cowboys in its first NRL alliance in a continuation of its wide-reaching sponsorship strategy.Read more
OVO adds Dorna; expands Gymnastics Australia deal
Challenger telco OVO has continued to build out its content partnerships base, expanding its Gymnastics Australia deal and adding a new partnership with the global owner of World Superbikes.Read more
Flexigroup stretches Giants deal to include match-ball
GWS will welcome its third match-ball sponsor in as many seasons, with ASX-listed financial brand Flexigroup taking the key asset as part of its wider multi-year alliance.Read more
Gold Coast Council approves naming rights for local landmarks
Several of the Gold Coast's largest sporting and cultural venues will begin the hunt for naming rights sponsors after the Gold Coast's local council reversed its position on the issue.Read more
GC2018 on-track as sponsors take interest in innovative approach
The 2018 Gold Coast Commonwealth Games is keeping pace with its ambitious sponsorship targets by adopting a flexible approach to sponsor acquisition and leveraging, says the Games' commercial boss Cam Murray.Read more
Firebirds secure new partnership with property company
Construction company AV Jennings has continued to fill out its sports sponsorship roster, signing a major new deal with Super Netball's Queensland Firebirds to go with its top-tier AFL and basketball alliances.Read more
Accor joins RLWC; Deals for Saints, Raiders and Roosters; and more
> Accor adds World Cup to rugby league portfolio
> Saints sign new compression sponsor
> CAMS appoints sponsorship veteran to general manager role
> Raiders and Roosters secure new deals
> Volleyball Australia lands another partnership
> The Sound Campaign strikes first Polo dealsRead more
