Netball Australia's decision to completely restructure its sponsorship system has already provided a big boost to the association's bottom line, says Netball Australia chief Marne Fechner.Read more
Parramatta Eels chief Bernie Gurr says the club is keeping "every option on the table" as it hunts for a principal sponsor, while the team has landed a partial replacement for last season's major sponsor Dyldam.Read more
Taltarni Vineyards and Winery has signed on as the official wine partner of the Victorian Opera, receiving exclusive pourage rights as part of the deal.Read more
Sports marketing agency TLA is bidding to follow up its Argentina-Brazil football coup by securing local fixtures with powerhouse US sports including the NBA, executive chairman Bart Campbell has revealed.Read more
Ensemble co-founder Tim Hodgson has joined the Invictus Games in the role of chief commercial and marketing officer for the Sydney 2018 edition of the Games, taking charge of all sponsorship and marketing operations.Read more
Canadian women's apparel giant, Lululemon, has signed its first local elite teamwear deal, jumping on-board as the official apparel partner of the Melbourne Vixens Super Netball side.Read more
The City of Melbourne Council has announced the launch of three sponsorship programs, with festivals and event organisers invited to apply for a stake of $2.6 million in funding.Read more
Hawaiian Airlines has signed on as a foundation partner of the Giants Netball franchise in a partnership designed to tap into the sport's growing fan-base.Read more
National engineering group BMD has extended its North Queensland Cowboys partnership, retaining its coaching and community assets as part of a multi-year renewal.Read more
Vodafone will become the naming rights sponsor of the Australian Super Rugby competition in the brand's first major deal since announcing a pull-back from sponsorship activity five years ago.Read more
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