Sydney Symphony lands two Chinese giants Monday, 01 May 2017 06:08pm The Sydney Symphony Orchestra's strategic focus on China continues to pay dividends, with the company securing lucrative deals with two of China's biggest companies. Read more
Hawthorn appoints Athletics commercial boss as first female CEO Monday, 01 May 2017 05:52pm Athletics Australia's commercial boss and Union Cycliste International vice president, Tracey Gaudry, has been named the new chief executive of AFL powerhouse Hawthorn. Read more
CrownBet secures Rugby League World Cup wagering status Friday, 28 Apr 2017 09:24pm CrownBet will roll out a wide-reaching leveraging campaign to support its new Rugby League World Cup partnership, according to the wagering brand's chief marketing officer. Read more
First craft beer brand makes AFL foray Friday, 28 Apr 2017 09:24pm Essendon has taken advantage of the club-level departure of Carlton & United Breweries to become the first AFL club to sign a craft beer brand as sponsor. Read more
Fitness multinational becomes GC2018's 25th sponsor Friday, 28 Apr 2017 09:24pm The 2018 Gold Coast Commonwealth Games has chalked up another milestone, signing its 25th official partner. Read more
AOC's alleged culture at odds with sponsors' leveraging focus Thursday, 27 Apr 2017 09:10pm Australian Olympic sponsors are starting to consider the potential impact on their leveraging campaigns from the widespread publicity being generated around allegations of a 'toxic workplace culture' at the AOC. Read more
Nissan shores up ownership of netball Thursday, 27 Apr 2017 09:04pm Nissan has added a fourth state-wide deal to its stable of netball sponsorships. Read more
ASX-200 company expands Hockey Australia deal Thursday, 27 Apr 2017 09:04pm Mining services firm Ausdrill has re-signed as principal partner of the national women's hockey team as part of an expanded partnership with Hockey Australia. Read more
In-sport gambling ban to divert marketing dollars to sponsorship Wednesday, 26 Apr 2017 09:00pm The proposed Federal Government ban on live-sport gambling advertisements will divert that revenue into unregulated marketing platforms such as digital and sponsorship, says the CEO of a major wagering company. Read more
Australian Open golf tournament adds to partner roster Wednesday, 26 Apr 2017 08:34pm Luxury duty free shopping group Heinemann has become the latest addition to the Australian Open golf tournament's sponsor roster, after signing a multi-year deal with Golf Australia. Read more
