Sports marketing agency TLA will cast a wide net for sponsors when the world's two top-ranked football teams, Brazil and Argentina, clash in front of a sell-out crowd at the MCG this June.Read more
Uber and Westfield are among the brands to link with Tropfest's 25th edition, the first to be held in the western Sydney commercial hub at Parramatta.Read more
Harvey Norman has made its largest commitment to women in sport yet, signing on as the principal partner of leading driver Simona De Silvestro, the first full-season female driver in Supercars history.Read more
Surfing Australia partners will receive more broadcast exposure than ever before as part of a new multi-year alliance between the sport's peak body and the Nine Network.Read more
Respected Aussie Rules commercial executive David Grenvold has stepped down from his role at the GWS Giants to take the CEO's job at West Adelaide FC.Read more
Insurance challenger brand Youi has signed its first high-profile sponsorship, replacing AAMI as the official partner of the NRL's referees program on a multi-year deal.Read more
Four existing PGA of Australia sponsors will expand their current deals to include a presence at the PGA's Super Six tournament, taking support for the new golfing format to almost 20 sponsors.Read more
Wearable tech giant Fitbit has signed just its second sponsorship with an Australian sporting body, becoming an official partner of Swimming Australia's high performance unit.Read more
Netball NSW's two Super Netball teams, the Giants and Swifts, have both signed new multi-year partnerships as preparations for the first season of the league heat up.Read more
Lion's XXXX brand has become the first rival beer label to take advantage of CUB's restructured AFL alliance, signing a five-year branding and pourage deal with the Brisbane Lions.Read more
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