Isuzu lifts rugby league focus with World Cup deal Thursday, 20 Apr 2017 09:28pm Isuzu plans a heavy leveraging schedule to back its new alliance with the 2017 Rugby League World Cup, which marks a return to rugby league for the Japanese auto manufacturer. Read more
Growing crossover between sports and arts fans: TEG Wednesday, 19 Apr 2017 09:17pm The notion that sports and cultural fans are mutually exclusive groups is now redundant, according to TEG Analytics, which claims to have completed the biggest-ever data project on the sector. Read more
Eels continue to rebuild after $2.11m sponsor exodus Wednesday, 19 Apr 2017 09:14pm NRL club Parramatta has upsold its sleeve sponsor to the vacant upper-back position but is still on the hunt for a front-of-jersey sponsor. Read more
San Remo backs Chalmers through to next decade Wednesday, 19 Apr 2017 09:09pm Swimming star Kyle Chalmers, who took home a three-medal haul from the Rio Olympics, has signed a long-term ambassador deal with pasta brand San Remo. Read more
New Netball Australia chief lays out commercial blueprint Tuesday, 18 Apr 2017 09:28pm Netball Australia's new CEO, Marne Fechner, says the sport's massive grassroots and a fanbase ready to reward sponsors gives the code an edge in generating sponsorship growth, even as rival sports look to muscle in on women's sport. Read more
Powercor stamps brand on Bulldogs' diversity initiatives Tuesday, 18 Apr 2017 09:21pm Powercor will become a key supporter of the Western Bulldogs' Women's side as well as its Next Generational Academy and three community programs, as part of a landmark deal with the AFL side. Read more
Holden sponsor boss moves to rights-holder; Glory tops member survey; and more Tuesday, 18 Apr 2017 09:15pm > Former Holden sponsorship boss resurfaces at Australian GT > NBL makes key hire > Major sponsor taps Panthers for unique product launch > Glory tops A-League membership satisfaction > Rowing; Equestrian bodies secure new partnerships > Townsville Fire renews with key partner Read more
Rebels to gift jersey asset to existing partners Thursday, 13 Apr 2017 08:30pm The uncertainty around the future of Super Rugby has caused the Melbourne Rebels to suspend sponsor talks for 2017, with the club instead opting to reward existing partners by 'gifting' them front and back-of-jersey branding. Read more
AOC set for record sponsor haul in 2020 Olympics cycle Thursday, 13 Apr 2017 07:50pm The Australian Olympic Committee beat its sponsorship revenue target for the last Olympic cycle by almost $10 million, and its long-term sponsorship outlook has "never before been so well positioned", says chief John Coates. Read more
Michelin to return as MotoGP naming rights sponsor Thursday, 13 Apr 2017 07:44pm Tyre-maker Michelin has renewed its partnership with October's Australian Motorcycle Grand Prix, making it the first naming rights sponsor to renew for consecutive races over the past five years. Read more
