Sponsorship to underpin Qantas insurance brand push Wednesday, 12 Apr 2017 09:08pm Sponsorship will be a key part of the ongoing marketing mix for Qantas’s new insurance venture Qantas Assure, says executive manager Brian Funston. Read more
Harvey Norman pushes for ownership of women's rugby league Wednesday, 12 Apr 2017 08:18pm Harvey Norman has signed new partnerships with both the NSW and Queensland state rugby leagues, becoming the inaugural naming rights sponsor of the code's first-ever "unbroken pathway" for women. Read more
FFA merges marketing, digital and commercial teams under Bould Wednesday, 12 Apr 2017 02:58pm Football Federation Australia will amalgamate its digital and marketing departments with the commercial team led by Luke Bould following the departure of fan engagement and marketing boss, Robert Squillacioti. Read more
ARU sponsorship recovers to $27.7 million Tuesday, 11 Apr 2017 09:24pm A $5 million increase in net sponsorship revenue has put the Australian Rugby Union back on steady ground financially, but the code fell short of its targeted $8m surplus in 2016 due to the escalating losses of Super Rugby. Read more
PGA restructures after chief commercial officer departs Tuesday, 11 Apr 2017 09:18pm The PGA of Australia's chief commercial officer, Steve Ayles, has stepped down after two years in the job amid a wider restructure under new CEO, Gavin Kirkman. Read more
Banking, car rental and novated leasing brands link with GWS Tuesday, 11 Apr 2017 09:18pm GWS has signed new sponsors across three sectors, including a first foray into the code for a major banking brand, as the AFL club continues a strong start to the 2017 season. Read more
ARU to cut one Super Rugby team; best financial outlook wins Monday, 10 Apr 2017 09:22pm The Melbourne Rebels and Western Force will face a review by the ARU to determine which team will be cut from the Super Rugby competition next year as the code seeks to shore up its finances. Read more
Outlook rosy as St Kilda locks away final asset Monday, 10 Apr 2017 09:12pm St Kilda has a full book of long-term sponsors for the first time in several years after Holman Industries, owned by former Cricket Australia chair Wally Edwards, signed on as coaches' partner. Read more
Catapult shakes up executive with new hire; head of strategy Monday, 10 Apr 2017 09:12pm ASX-listed wearable tech firm Catapult has appointed former Seek executive Joe Powell as CEO, with current boss Shaun Holthouse moving to a new global position, as part of rapid expansion plans. Read more
Swisse launches 2017 AFL campaign, signs four new ambassador deals Friday, 07 Apr 2017 07:18pm Vitamins company Swisse has unveiled its 2017 AFL marketing campaign and has signed four new AFL player ambassadors who will feature in the new television commercials. Read more
