A surge of new partners ahead of the AFL Women's inaugural season has vindicated the code's "non-traditional" approach to commercialising the competition, with Rebel Sport and Wolf Blass the latest to sign on.Read more
The Western Force's new partnership with a Western Australian government agency has been slammed by the state police union, while rugby insiders have raised concerns that the $1.5m deal is "well above" market rates.Read more
With less than eight months until the tournament kicks off, ASX-listed resources giant, Oil Search, has signed on as the first sponsor of the 2017 Rugby League World Cup.Read more
The ARU has chosen science-based hydration brand SOS, as the new performance partner of the Wallabies in the company's largest Australian partnership.Read more
A wide-ranging new partnership will mean the Sydney Roosters' 2017 jersey will be the most valuable in the club's history, according to the NRL club's chief.Read more
Singapore Airlines has signed on as the first-ever presenting partner of Canberra's Enlighten festival, in a deal Chief Minister Andrew Barr said would accelerate the growth of the event.Read more
Volleyball Australia has secured two new partnerships and a pair of key renewals, and commercial boss Rod Harys expects next year's Gold Coast Commonwealth Games to further boost sponsor interest in the sport.Read more
The Western Australian State Government has signed a $1.5 million partnership with the Western Force, with its Road Safety Commission taking naming rights and the front of jersey position.Read more
Kelloggs' Special K cereal has signed its first-ever sports sponsorship, with the new AFL Women's league representing an opportunity it "couldn't miss", according to marketing chief Tamara Howe.Read more
Athletics Australia has landed a major coup for its new Nitro Athletics event, with supermarket chain Coles set to lead a field of blue-chip brands in sponsoring the event, Sponsorship News understands.Read more
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