Hostplus confirms AFL extension; CBUS expands digital deal Tuesday, 04 Apr 2017 09:26pm The AFL has strengthened ties with two industry superfunds, with Hostplus adding support of the AFLW to its renewed deal and CBUS Super signing on as the official presenting partner of the AFL Mobile App. Read more
Optus to provide connectivity as GC2018 targets 1.5 million sales Tuesday, 04 Apr 2017 09:26pm Optus has signed on to deliver one of the largest-ever IT and communications projects for an Australian sporting event as part of a wider partnership with the 2018 Gold Coast Commonwealth Games. Read more
Mission tweaks Bulldogs deal in "multi-million dollar" renewal Monday, 03 Apr 2017 09:19pm The AFL's reigning premier has won its most significant off-field victory yet, with principal partner Mission Foods signing on until the end of the 2020 season. Read more
GE continues CSR-led sponsor campaign Monday, 03 Apr 2017 07:57pm Athletics Australia will expand its Indigenous development program, Athletics for the Outback, after striking a new partnership with global industrial giant, General Electric. Read more
Live Nation swaps airline sponsors Monday, 03 Apr 2017 07:55pm Virgin Australia will replace Qantas as the official airline partner of Live Nation, Australia's largest music and entertainment rights-holder. Read more
Splendour in the Grass retains blue-chip backers Friday, 31 Mar 2017 08:56pm Splendour in the Grass has renewed ties with the vast majority of its 2016 sponsors, with blue-chip brands including Visa, Smirnoff and Contiki to roll out dedicated leveraging campaigns for the music festival. Read more
China Southern lands second AFL partnership Friday, 31 Mar 2017 08:56pm China Southern Airlines has signed a wide-ranging partnership with the Adelaide Crows to promote its new South Australian route, continuing the spate of international airline arrivals into the AFL. Read more
Hodge to return to Australia in regional Octagon restructure Friday, 31 Mar 2017 04:22pm Octagon's Asia-Pacific head of strategy, Adam Hodge, will re-join the agency's Sydney office as part of a wider reshuffle of the sport and entertainment agency's leadership. Read more
United Petroleum tweaks strategy with AFL switch Thursday, 30 Mar 2017 09:15pm United Petroleum has finished its tenure as Gold Coast Suns coaches' partner and signed a new deal with rival AFL side Richmond, which becomes the second team to feature United on its match-ball. Read more
Embattled Western Force win Fortescue backing Thursday, 30 Mar 2017 09:15pm Fortescue Metals Group has provided a much-needed boost to the Western Force with a two-year partnership renewal, even as the State Government has flagged it may review its $1.5m deal with the side. Read more
