Great Ocean Road Race fills blue-chip sponsor roster
The Cadel Evans Great Ocean Road Race has expanded its program of events after landing a trio of major sponsors, including two category naming rights sponsors.Read more
More latest news - page 852
NAB to harness partnerships through rewards program
The National Australia Bank will roll out a new customer rewards program using its recently-expanded AFL partnership as a "unique" point of difference.Read more
Third GreenEDGE team secures dual naming rights deal
Elite Australian cycling team GreenEDGE will launch a second-tier team as part of a new agreement with two major sponsors, Cycling Australia and the Chinese Cycling Association.Read more
Iconic 1994 campaign resurrected to promote AFLW
The AFL has resurrected its popular 1990's advertising anthem, 'I'd like to see that!', to capitalise on "overwhelming" interest leading into next month's inaugural AFL Women's league.Read more
Glory scores mid-season sleeve sponsor
Perth Glory has secured a prominent Western Australian building firm as its new sleeve partner, completing its apparel assets for the current A-League season.Read more
Cricket Tas taps Thunder chief for CEO slot
Sydney Thunder general manager and former sponsorship executive Nick Cummins has been recruited to lead Cricket Tasmania following the departure of long-serving CEO, David Johnston.Read more
BLK purchased by private investors; five elite clubs cancel deals
An East Timorese energy firm looking to expand into the sports sector has acquired apparel company BLK, but not before at least five professional teams severed contracts with the embattled firm.Read more
Swimming Australia enters new Arena after Speedo exit
Swimming Australia has replaced Speedo with Italian swimming brand Arena as its new performance apparel partner following the conclusion of a 50-year partnership with the iconic Speedo brand.Read more
Roar chief bullish after membership and attendance growth
The new chief of the Brisbane Roar says the club's more stable off-field set-up and growing membership and attendance will reverse the A-League club's sponsorship prospects.Read more
Allara partnership locks away Cowboys kit
The North Queensland Cowboys will enter 2017 with a full book of sponsors, after a lower-tier community partner upgraded to an apparel slot.Read more
