Tennis NSW appoints CEO; Ladbrokes sponsorship results; and more Thursday, 30 Mar 2017 08:52pm > Infront director to take over as Tennis NSW chief > Vodafone, AHM among Melbourne Comedy Fest partners > Ladbrokes pledges "rigorous approach" to sponsorship strategy > Optus outsources tech developers for Paralympics problem-solving > Ledified adds A-League deal to roster > New dress branding partner for Firebirds Read more
Bombers sponsor loyalty drives favourable consumer sentiment Wednesday, 29 Mar 2017 09:23pm Essendon's major sponsors have emerged from the club's supplements saga with an enhanced reputation and strong consideration to purchase among both Bombers fans and the general public, according to new research. Read more
Asics extends Cricket Australia deal Wednesday, 29 Mar 2017 09:10pm Asics will continue as the official apparel partner of Cricket Australia's international teams until at least mid-2021, the peak cricketing body today announced. Read more
GC2018 continues contra-led sponsor campaign Wednesday, 29 Mar 2017 09:10pm Rental group Thrifty will provide some 1,400 vehicles to the 2018 Commonwealth Games, while the Gold Coast event has also secured a sponsor in the security sector. Read more
HCF to tap Giants Netball for health message Wednesday, 29 Mar 2017 09:04pm HCF has signed a grassroots-to-elite partnership with Netball NSW that will see it become the inaugural principal partner of the Giants Netball team. Read more
Critics take aim at CPA sponsorship campaign Tuesday, 28 Mar 2017 08:13pm Professional accountancy association, the CPA, is facing a member backlash over its marketing, sponsorship and promotional spending in recent years, with one critic saying the campaign is of "no use" to CPA's target audience. Read more
CUB to direct cricket dollars away from sponsorship Tuesday, 28 Mar 2017 08:09pm Carlton & United Breweries says its long-standing focus on sponsorship isn't under review despite the fact it will reallocate the millions of dollars from its expiring Cricket Australia partnership into direct advertising. Read more
Gemba appoints head of strategy Tuesday, 28 Mar 2017 04:14pm AFL Media's former head of strategy, Craig Roberts, will join sports marketing agency Gemba to lead its venues and management consultancy arms following the departure of Dale Wood. Read more
Victoria Uni ramps up sports focus with A-League alliance Monday, 27 Mar 2017 09:14pm Victoria University has signed a long-term strategic partnership with the A-League's Melbourne Victory as it looks to further its status as Australia's "leading sports university". Read more
Hankook inks first AFL deal Monday, 27 Mar 2017 09:06pm St Kilda has ended its two-year search for a long-term shorts sponsor, with Korean tyre brand Hankook taking over the position as part of its first foray into Aussie Rules. Read more
