New Balance re-commits to Demons after record year
AFL side Melbourne has won a long-term renewal with apparel partner New Balance, following a record 2016 season for the club in which sponsorship revenue rose by more than $800k.Read more
More latest news - page 854
Schweppes brand nabs Grand Slam deal
Frantelle, Schweppes' water brand, has signed on as the exclusive water provider of the Australian Open tennis tournament, replacing Titan Fitness Water in the category.Read more
Biennale future secured in long-term partnership
The Biennale of Sydney, one of the largest arts festivals in the Asia-Pacific, will return for at least two more instalments after its principal patron renewed support until next decade.Read more
Jeep out as St George lands local replacement
Jeep's tenure as the upper-back sponsor of the NRL's St George has come to an end after four seasons, with the Dragons drafting in a wholesale lighting brand to take the space from this year.Read more
Subway extends commitment to Surfing Australia
Surfing Australia has continued its commercial momentum heading into 2017, renewing ties with the sport's pathways supporter Subway.Read more
Rejuvenated film festival partners with Red Bull TV
Tropfest has secured almost a dozen sponsors for its 25th edition, including an innovative new broadcast agreement with Red Bull TV and Network Ten.Read more
AFLW locks in match-ball sponsor
Chemist Warehouse will feature on all AFL Women's match-balls when the competition begins next month as part of a wider partnership with the AFL.Read more
Netball Australia launches inaugural Super Netball creative
Newly-formed sports agency Blood UTD has been appointed by Netball Australia to handle creative duties ahead of the launch of the new Suncorp-sponsored Super Netball competition.Read more
Mitchell & Ness re-ups NBL partnership
The NBL has agreed a two-year renewal with apparel provider Mitchell & Ness after a successful initial twelve-month partnership with the vintage sportswear brand.Read more
Merry Christmas and Happy Holidays from Sponsorship News
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2016 – from staff movements and new deals to industry controversy and strategy shifts.Read more
