Australian Cricket to drink XXXX after VB departure Monday, 27 Mar 2017 08:48pm Lion's XXXX brand is set to replace Victoria Bitter as the official beer of Cricket Australia - but not on the shirt of the One-Day International team - in the first step of a major overhaul of CA's most valuable assets. Read more
Stawell Gift to support TAC's Easter message Friday, 24 Mar 2017 09:11pm The Transport Accident Commission has signed on as a major partner of the prestigious Stawell Gift, which is also in the market for a new naming rights sponsor following the departure of Woolworths. Read more
New shorts sponsor adds to Kangaroos' retention boom Friday, 24 Mar 2017 08:49pm North Melbourne is forecasting strong commercial growth in 2017 after retaining six of its key partners and adding renewables brand, Hello Solar, as shorts sponsor. Read more
Supercars deals galore ahead of Grand Prix Friday, 24 Mar 2017 08:45pm Boost Mobile, Bosch and Harley Davidson are among the new blue-chip brands to link with Supercars teams as the category gears up for this weekend's Australian Grand Prix. Read more
Crows, Port win key pre-season deals Friday, 24 Mar 2017 08:26pm The AFL's two South Australian teams have both ushered in the start of the 2017 season by signing blue-chip brands to newly-created assets. Read more
Swans add three as SCG move, leveraging focus reaps rewards Thursday, 23 Mar 2017 09:29pm Nike, Science in Sport and Dexus Property Group have joined an already-formidable Sydney Swans partner roster as the AFL side continues to invest in creating assets for lower-level sponsors. Read more
WA Government to tread carefully on stadium naming rights policy Thursday, 23 Mar 2017 09:06pm The newly-elected Labor Government of Western Australia has confirmed it still intends to go ahead with its proposed sale of naming rights to the Perth Stadium, but insiders say there is still plenty of opposition to proposal. Read more
The M Agency strengthens partnerships division Thursday, 23 Mar 2017 07:21pm Entertainment marketing group The M Agency has appointed former Live Nation Australia and Sony Music executive Marcus Seal to lead its business development and marketing functions. Read more
Sponsor revenue doubles in WBBL's second season Wednesday, 22 Mar 2017 09:31pm Cricket Australia's Big Bash boss, Anthony Everard, says the decision by WBBL naming rights sponsor Rebel Sport to build an above-the-line campaign around the competition is a clear demonstration of the growing power of women's sport as a marketing channel. Read more
Wolf Blass to flow at Rugby League World Cup Wednesday, 22 Mar 2017 09:29pm Wolf Blass has continued its strategy of linking with prestigious sporting events, signing on as the official wine partner of this year's Rugby League World Cup. Read more
