Cats add Willow to evolving roster Wednesday, 22 Mar 2017 09:28pm Australian-owned company Willow Ware is the latest addition to a new-look Geelong Cats partnership roster, with the plastics manufacturer signing a multi-year deal with the club. Read more
Swans celebrate sponsor surge with new alliance Tuesday, 21 Mar 2017 09:17pm Sydney has dislodged Collingwood from the top of the AFL's sponsorship revenue ladder and continues to build out its third-tier of support through a new deal with global firm Equifax. Read more
WASO retains Wesfarmers and adds three new partners Tuesday, 21 Mar 2017 08:34pm Western Australia's "challenging economy" has forced the state's Symphony Orchestra to innovate and focus on delivering ROI to sponsors, which in turn has led to record partner retention, says CEO Craig Whitehead. Read more
Sharks women's approach pays off with sponsor support Tuesday, 21 Mar 2017 08:34pm Cronulla has become the first NRL team to secure sponsors for its women's program, signing two partners for a series of women's exhibitions games in 2017. Read more
Sponsorship key to financial sector's social message Monday, 20 Mar 2017 08:58pm Seven of the financial sector's top ten best-performing brands on social media rely heavily on sponsorship and CSR for content, according to research from a financial marketing agency. Read more
Tigers score two new partnerships Monday, 20 Mar 2017 08:58pm Richmond has signed partnerships with an infrastructure firm and a software developer covering two of the AFL side's key pathways programs. Read more
Ladbrokes continues NRL spree with Knights Monday, 20 Mar 2017 08:57pm Ladbrokes has signed its third NRL partnership and its first in NSW, locking away the last asset on the Newcastle Knights' 2017 jersey. Read more
Steggles in for the long-haul with Roosters Friday, 17 Mar 2017 09:05pm Poultry brand Steggles has added four years to its Sydney Roosters principal partner tenure, and will continue to champion its unique CSR program through the deal. Read more
QPAC strikes valuable deal with airline Friday, 17 Mar 2017 08:59pm The Queensland Performing Arts Centre has signed a second partner for its marquee International Series of concerts. Read more
Melbourne triathlon scores naming rights sponsor Friday, 17 Mar 2017 08:57pm Events management agency SME360 has signed a naming rights partner and a raft of supporting brands for its expanded pro-triathlon event, Challenge Melbourne Read more
