Sponsors back Bombers to rebound in "comeback" year Thursday, 16 Mar 2017 09:19pm Essendon has signed a pair of new sponsors and renewed another as the AFL club seeks to reboot its commercial revenue streams. Read more
Lightning secures airport and property partners Thursday, 16 Mar 2017 09:10pm The Sunshine Coast Lightning Super Netball side has agreed deals with two new sponsors, lifting its inaugural season sponsorship roster to a dozen partners. Read more
AFL head of partnerships departs for new role Thursday, 16 Mar 2017 08:09pm The AFL's respected head of partnerships, Blair Crouch, will step down at the end of the month to take up a senior commercial role with Moonee Valley Racing Club. Read more
Sponsorship surges $1.6m after Bulldogs' AFL premiership Wednesday, 15 Mar 2017 09:24pm The Western Bulldogs AFL club has signed a major new partnership with People's Choice Credit Union and renewed ties with three key partners as it looks to further build on a solid increase in sponsorship revenue last year. Read more
CrownBet joins Tigers in upper-back slot Wednesday, 15 Mar 2017 09:22pm CrownBet has been quietly rolled out as a new major sponsor of the Wests Tigers - in the same month that Wests player Tim Simona was banned from the NRL, in-part for gambling and integrity offences. Read more
Lululemon ramps up fitness sponsorship initiatives Wednesday, 15 Mar 2017 08:50pm Lululemon has signed a multi-year presenting partnership deal with the Run Melbourne festival in its largest local sponsorship to date. Read more
Spate of key partnerships for Roosters Tuesday, 14 Mar 2017 08:47pm The Sydney Roosters NRL side has opened the 2017 season with at least five new partnerships. Read more
CGU commits to massive Pies partnership Tuesday, 14 Mar 2017 07:40pm Collingwood president Eddie McGuire says the club's five-year renewal with premier partner CGU is the "biggest commercial deal" in the Magpies' history, making it among the largest partnerships ever signed at AFL club-level. Read more
Intel out; three in as Vivid targets record year Tuesday, 14 Mar 2017 07:40pm Vivid Sydney, Australia's largest cultural festival, has compensated for the departure of long-term presenting partner Intel by signing new partnerships with three blue-chip multinationals. Read more
New commercial boss as Netball NSW reshuffles executive Monday, 13 Mar 2017 07:49pm GWS has lost its third executive staffer in recent months, with marketing boss Rebecca Shaw moving to Netball NSW as part of a major recruitment push which has also seen the state netball body appoint new commercial and stakeholder relations chiefs. Read more
