End of the road for Geelong's TAC deal Wednesday, 08 Mar 2017 08:02pm Victoria's Transport Accident Commission will pull out of its $200k-a-year partnership with the Geelong football club and will "ponder" its wider AFL partnerships strategy after Cats captain, Joel Selwood, was booked for speeding. Read more
Aldi makes first Miniroos leveraging play with TV campaign Wednesday, 08 Mar 2017 08:02pm Discount supermarket giant Aldi has rolled out its first leveraging campaign since signing on as the principal partner of Football Federation Australia's Miniroos late last year. Read more
RMIT renews; Sensis joins as Grand Prix revs up Tuesday, 07 Mar 2017 09:24pm Australia's Formula 1 Grand Prix has re-signed its university sponsor and signed three partners for its luxury hospitality precinct, while existing supporters including Jaguar and Swisse have unveiled leveraging plans for the event. Read more
BLK to focus on rugby and eSports partnerships in rebuild Tuesday, 07 Mar 2017 09:23pm BLK has signed its first major deals since emerging from administration under new ownership, inking a three-year renewal with the Melbourne Rebels and signalling its intention to target the burgeoning eSports sector. Read more
Wolf Blass unveils wide-reaching AFL campaign Tuesday, 07 Mar 2017 09:23pm Wolf Blass will roll out consumer promotions and ambassador deals with three prominent Aussie Rules personalities as part of its largest suite of AFL activations since linking with the code in 2015. Read more
Netball Australia gears for growth with split marketing; sponsor roles Monday, 06 Mar 2017 09:25pm Netball Australia has restructured its senior partnerships, licensing and marketing roles in anticipation of bumper growth in the sport, says CEO Marne Fechner. Read more
Clipsal replacement in sight; William Hill unlocks marketing war-chest; and more Monday, 06 Mar 2017 09:01pm > Broncos to capitalise on growth with digital expansion > Two "global brands" in talks over Adelaide 500 naming rights > William Hill plots $53m local ad-spend > Siemens partners with Museums Victoria on green initiative > Adelaide Crows post record revenue despite BLK debts > PGA promotes chief membership officer to CEO Read more
Pararoos future secured with new partnership Monday, 06 Mar 2017 09:00pm The immediate future of Australia's national Paralympic football team has been safeguarded after a leading disability support provider signed on as the team's first-ever major partner. Read more
Supercars secures partnerships with Shell and Porsche Friday, 03 Mar 2017 09:04pm Two global blue-chip brands have joined the Supercars as the Championship's 2017 season begins, with Porsche and Shell to fill two key categories for the touring car series. Read more
Sydney Festival on the hunt for new principal partner Friday, 03 Mar 2017 08:45pm The Sydney Festival will enter the market for a new top-tier partner after its existing principal backer, The Star entertainment and casino complex, decided to shift to a lower tier of sponsorship. Read more
