OVO adds Dorna; expands Gymnastics Australia deal Friday, 17 Feb 2017 09:23pm Challenger telco OVO has continued to build out its content partnerships base, expanding its Gymnastics Australia deal and adding a new partnership with the global owner of World Superbikes. Read more
Flexigroup stretches Giants deal to include match-ball Friday, 17 Feb 2017 09:08pm GWS will welcome its third match-ball sponsor in as many seasons, with ASX-listed financial brand Flexigroup taking the key asset as part of its wider multi-year alliance. Read more
Gold Coast Council approves naming rights for local landmarks Friday, 17 Feb 2017 09:08pm Several of the Gold Coast's largest sporting and cultural venues will begin the hunt for naming rights sponsors after the Gold Coast's local council reversed its position on the issue. Read more
GC2018 on-track as sponsors take interest in innovative approach Thursday, 16 Feb 2017 09:30pm The 2018 Gold Coast Commonwealth Games is keeping pace with its ambitious sponsorship targets by adopting a flexible approach to sponsor acquisition and leveraging, says the Games' commercial boss Cam Murray. Read more
Firebirds secure new partnership with property company Thursday, 16 Feb 2017 09:16pm Construction company AV Jennings has continued to fill out its sports sponsorship roster, signing a major new deal with Super Netball's Queensland Firebirds to go with its top-tier AFL and basketball alliances. Read more
Accor joins RLWC; Deals for Saints, Raiders and Roosters; and more Thursday, 16 Feb 2017 09:16pm > Accor adds World Cup to rugby league portfolio > Saints sign new compression sponsor > CAMS appoints sponsorship veteran to general manager role > Raiders and Roosters secure new deals > Volleyball Australia lands another partnership > The Sound Campaign strikes first Polo deals Read more
Super Netball's de-regulated commercial landscape paying off Wednesday, 15 Feb 2017 09:28pm Netball Australia's decision to completely restructure its sponsorship system has already provided a big boost to the association's bottom line, says Netball Australia chief Marne Fechner. Read more
Parra signs first sponsor since management, board overhaul Wednesday, 15 Feb 2017 09:22pm Parramatta Eels chief Bernie Gurr says the club is keeping "every option on the table" as it hunts for a principal sponsor, while the team has landed a partial replacement for last season's major sponsor Dyldam. Read more
Victorian Opera secures new sponsor Wednesday, 15 Feb 2017 09:22pm Taltarni Vineyards and Winery has signed on as the official wine partner of the Victorian Opera, receiving exclusive pourage rights as part of the deal. Read more
NBA, MLB on the radar as TLA taps international clout Tuesday, 14 Feb 2017 09:03pm Sports marketing agency TLA is bidding to follow up its Argentina-Brazil football coup by securing local fixtures with powerhouse US sports including the NBA, executive chairman Bart Campbell has revealed. Read more
