Agency veteran to lead Invictus Games commercial Tuesday, 14 Feb 2017 09:03pm Ensemble co-founder Tim Hodgson has joined the Invictus Games in the role of chief commercial and marketing officer for the Sydney 2018 edition of the Games, taking charge of all sponsorship and marketing operations. Read more
Vixens, Magpies secure key partnerships Tuesday, 14 Feb 2017 08:46pm Canadian women's apparel giant, Lululemon, has signed its first local elite teamwear deal, jumping on-board as the official apparel partner of the Melbourne Vixens Super Netball side. Read more
City of Melbourne launches $2.6m sponsorship fund Monday, 13 Feb 2017 09:19pm The City of Melbourne Council has announced the launch of three sponsorship programs, with festivals and event organisers invited to apply for a stake of $2.6 million in funding. Read more
"Challenger brand" Hawaiian Airlines signs rare deal Monday, 13 Feb 2017 09:01pm Hawaiian Airlines has signed on as a foundation partner of the Giants Netball franchise in a partnership designed to tap into the sport's growing fan-base. Read more
Cowboys build commercial momentum with BMD renewal Monday, 13 Feb 2017 09:01pm National engineering group BMD has extended its North Queensland Cowboys partnership, retaining its coaching and community assets as part of a multi-year renewal. Read more
Vodafone makes surprise return to sponsorship Monday, 13 Feb 2017 08:54pm Vodafone will become the naming rights sponsor of the Australian Super Rugby competition in the brand's first major deal since announcing a pull-back from sponsorship activity five years ago. Read more
Sponsors salivating as Messi and Neymar set MCG date Friday, 10 Feb 2017 09:02pm Sports marketing agency TLA will cast a wide net for sponsors when the world's two top-ranked football teams, Brazil and Argentina, clash in front of a sell-out crowd at the MCG this June. Read more
Tropfest's western Sydney move pays off Friday, 10 Feb 2017 08:41pm Uber and Westfield are among the brands to link with Tropfest's 25th edition, the first to be held in the western Sydney commercial hub at Parramatta. Read more
Harvey Norman ramps up women's sponsorship platform Friday, 10 Feb 2017 08:41pm Harvey Norman has made its largest commitment to women in sport yet, signing on as the principal partner of leading driver Simona De Silvestro, the first full-season female driver in Supercars history. Read more
Nine to back Surfing Australia with expanded broadcast deal Friday, 10 Feb 2017 08:41pm Surfing Australia partners will receive more broadcast exposure than ever before as part of a new multi-year alliance between the sport's peak body and the Nine Network. Read more
