GWS commercial boss departs; X-Blades deal confirmed Thursday, 09 Feb 2017 09:23pm Respected Aussie Rules commercial executive David Grenvold has stepped down from his role at the GWS Giants to take the CEO's job at West Adelaide FC. Read more
Youi moves into sponsorship with NRL alliance Thursday, 09 Feb 2017 09:21pm Insurance challenger brand Youi has signed its first high-profile sponsorship, replacing AAMI as the official partner of the NRL's referees program on a multi-year deal. Read more
Super Six golf attracts more support as Kumho extends Thursday, 09 Feb 2017 09:06pm Four existing PGA of Australia sponsors will expand their current deals to include a presence at the PGA's Super Six tournament, taking support for the new golfing format to almost 20 sponsors. Read more
Data the key in Fitbit's Swimming Australia alliance Wednesday, 08 Feb 2017 09:17pm Wearable tech giant Fitbit has signed just its second sponsorship with an Australian sporting body, becoming an official partner of Swimming Australia's high performance unit. Read more
Giants; Swifts strike deals ahead of Super Netball debut Wednesday, 08 Feb 2017 08:58pm Netball NSW's two Super Netball teams, the Giants and Swifts, have both signed new multi-year partnerships as preparations for the first season of the league heat up. Read more
Diminished CUB deal paves way for Lion's AFL play Wednesday, 08 Feb 2017 08:51pm Lion's XXXX brand has become the first rival beer label to take advantage of CUB's restructured AFL alliance, signing a five-year branding and pourage deal with the Brisbane Lions. Read more
X-Blades launches AFL foray with Suns; Saints deals Wednesday, 08 Feb 2017 08:50pm St Kilda and the Gold Coast Suns have both dumped their BLK apparel deals in favour of a partnership with X-Blades and a third AFL team is set to follow suite, leaving BLK without any presence in the code. Read more
NAB restructures after sponsorship boss departs Tuesday, 07 Feb 2017 09:17pm NAB's long-serving head of sponsorships, Tim Clarke, has departed the company, with marketing lead Thomas Dobson taking charge of a restructured, decentralised partnerships team. Read more
Lions and Dockers chalk up more AFLW sponsors Tuesday, 07 Feb 2017 08:51pm The Fremantle Dockers AFL Women's side has unveiled a suite of ten sponsors for the inaugural AFLW season, while Brisbane's women's side has secured its first shorts partner. Read more
Roar secures one-off principal partner for Asian fixture Tuesday, 07 Feb 2017 08:51pm The A-League's Brisbane Roar has secured a last-minute partnership with a Chinese brand ahead of this week's Asian Champions League fixture against Shanghai Shenhua. Read more
