New commercial chief as Cricket Australia restructures executive Monday, 06 Feb 2017 09:12pm Cricket Australia has made sweeping changes to its executive management team, with marketing and digital boss Ben Amarfio to take over the national body's vacant chief commercial position. Read more
Woodstock swaps Supercars deal for team focus Monday, 06 Feb 2017 09:12pm Woodstock Bourbon has exited its partnership with Supercars management a year early and instead will become the primary sponsor of Supercars team Tekno Autosports at five of the championship's biggest races. Read more
Adidas extends; WorkSafe signs in Victory double-deal Monday, 06 Feb 2017 09:12pm Adidas has inked a long-term extension with the Melbourne Victory, while the A-League side has also secured a new partnership with a state government agency. Read more
Women's sport a "real opportunity" to back equality: Aon Friday, 03 Feb 2017 09:37pm Global insurer Aon has signed one of the largest women's-specific partnerships in Australian sport, linking with a raft of Australian Rugby Union female programs in a long-term deal. Read more
Davis Cup secures Kia support Friday, 03 Feb 2017 09:24pm Kia has extended its tennis footprint, signing on as an official sponsor of Australia's Davis Cup tie against the Czech Republic. Read more
Sea Eagles strike Lottoland double-deal; Coco Joy settlement Friday, 03 Feb 2017 09:23pm NRL's Manly has recorded a trio of commercial victories, striking major partnerships with Lottoland and agreeing a favourable settlement with its estranged principal sponsor, Coco Joy. Read more
AFLW recruits two more as hype reaches fever pitch Thursday, 02 Feb 2017 09:28pm A surge of new partners ahead of the AFL Women's inaugural season has vindicated the code's "non-traditional" approach to commercialising the competition, with Rebel Sport and Wolf Blass the latest to sign on. Read more
"Waste of resources": Force partnership questioned Thursday, 02 Feb 2017 09:27pm The Western Force's new partnership with a Western Australian government agency has been slammed by the state police union, while rugby insiders have raised concerns that the $1.5m deal is "well above" market rates. Read more
Oil Search joins as first RLWC sponsor Thursday, 02 Feb 2017 09:27pm With less than eight months until the tournament kicks off, ASX-listed resources giant, Oil Search, has signed on as the first sponsor of the 2017 Rugby League World Cup. Read more
ARU prioritises performance in choice of hydration partner Wednesday, 01 Feb 2017 09:30pm The ARU has chosen science-based hydration brand SOS, as the new performance partner of the Wallabies in the company's largest Australian partnership. Read more
