Roosters crack revenue record after upper chest and shorts deal Wednesday, 01 Feb 2017 09:30pm A wide-ranging new partnership will mean the Sydney Roosters' 2017 jersey will be the most valuable in the club's history, according to the NRL club's chief. Read more
Canberra festival signs first presenting partner Wednesday, 01 Feb 2017 09:28pm Singapore Airlines has signed on as the first-ever presenting partner of Canberra's Enlighten festival, in a deal Chief Minister Andrew Barr said would accelerate the growth of the event. Read more
Volleyball Australia builds commercial momentum Tuesday, 31 Jan 2017 09:34pm Volleyball Australia has secured two new partnerships and a pair of key renewals, and commercial boss Rod Harys expects next year's Gold Coast Commonwealth Games to further boost sponsor interest in the sport. Read more
Force thrown $1.5m lifeline by WA Road Safety Commission Tuesday, 31 Jan 2017 09:10pm The Western Australian State Government has signed a $1.5 million partnership with the Western Force, with its Road Safety Commission taking naming rights and the front of jersey position. Read more
Special K links with AFLW in first-ever sponsorship Tuesday, 31 Jan 2017 09:10pm Kelloggs' Special K cereal has signed its first-ever sports sponsorship, with the new AFL Women's league representing an opportunity it "couldn't miss", according to marketing chief Tamara Howe. Read more
Supermarket giant to partner with revolutionary athletics series Monday, 30 Jan 2017 09:31pm Athletics Australia has landed a major coup for its new Nitro Athletics event, with supermarket chain Coles set to lead a field of blue-chip brands in sponsoring the event, Sponsorship News understands. Read more
Yakult rekindles Rebels deal after hiatus Monday, 30 Jan 2017 09:31pm Yakult has returned as a sponsor of the Super Rugby's Melbourne Rebels after a twelve-month absence in a move that team boss Andrew Cox says is a sign of the club's growing status. Read more
ISC the winner as Crows become the latest to dump BLK Monday, 30 Jan 2017 09:29pm The AFL's Adelaide Crows will cut ties with BLK despite the apparel company's new ownership, opting instead for a partnership with rival brand ISC. Read more
Surfing Victoria catches a couple of new deals Friday, 27 Jan 2017 05:35pm Surfing Victoria has renewed its partnership with specialist sports physiotherapy and conditioning network, Kieser Australia, and signed a new deal with City to Surf Mobile Caf Read more
Fever secures two new alliances Friday, 27 Jan 2017 04:58pm The West Coast Fever has signed a pair of new sponsors in the lead in to the inaugural season of Suncorp Super Netball, including its second major partner. Read more
