General Pants targets millennials with festival deals Friday, 27 Jan 2017 04:29pm Youth retailer General Pants Co. has made a triple-play into sponsorship, agreeing deals with two prominent music festivals and Australia's largest skateboarding competition. Read more
SCA strikes Crows double-deal Wednesday, 25 Jan 2017 09:23pm AFL side Adelaide has swapped radio partners, signing a long-term partnership with two Southern Cross Austereo stations after its deal with Nova finished. Read more
Opera House gears for expansion after Maserati re-signing Wednesday, 25 Jan 2017 08:54pm Maserati has renewed its Sydney Opera House partnership and is targetting a greater focus on content promoting women's achievements and issues. Read more
Lightning closing in on major sponsor after strong member support Wednesday, 25 Jan 2017 08:54pm The newly-established Sunshine Coast Lightning netball team is set to unveil a raft of new partners for its inaugural season, and the franchise has attracted strong early membership uptake. Read more
Blockbuster year as Opera House sponsorship surpasses $7m Tuesday, 24 Jan 2017 09:14pm Lucrative new partnerships and a pair of long-term renewals with Samsung and Etihad Airways boosted sponsorship revenue at the Sydney Opera House by more than a third last year. Read more
P&O ramps up rugby league focus through new alliance Tuesday, 24 Jan 2017 09:11pm P&O Cruises has signed a multi-year partnership with the NRL and will focus on leveraging the code's supporter base and further developing a series of State of Origin themed cruises. Read more
Great Ocean Road Race fills blue-chip sponsor roster Tuesday, 24 Jan 2017 09:11pm The Cadel Evans Great Ocean Road Race has expanded its program of events after landing a trio of major sponsors, including two category naming rights sponsors. Read more
NAB to harness partnerships through rewards program Monday, 23 Jan 2017 09:28pm The National Australia Bank will roll out a new customer rewards program using its recently-expanded AFL partnership as a "unique" point of difference. Read more
Third GreenEDGE team secures dual naming rights deal Monday, 23 Jan 2017 09:24pm Elite Australian cycling team GreenEDGE will launch a second-tier team as part of a new agreement with two major sponsors, Cycling Australia and the Chinese Cycling Association. Read more
Iconic 1994 campaign resurrected to promote AFLW Monday, 23 Jan 2017 08:56pm The AFL has resurrected its popular 1990's advertising anthem, 'I'd like to see that!', to capitalise on "overwhelming" interest leading into next month's inaugural AFL Women's league. Read more
