Nissan global marketing chief Roland de Vries has a clear strategy on how to create value from the company's football sponsorships and it's based on taking a long-term approach, and engaging fans with interesting content rather than direct sell messages.Read more
Samsung Electronics Australia is leveraging its partnership with Questacon – The National Science and Technology Centre, in a new initiative to raise awareness of the role science, technology, engineering and maths (STEM) play in future career paths.Read more
The Melbourne Renegades Big Bash League team has signed confectionery giant Mars Chocolate Australia as its principal partner.Read more
Cricket NSW has renewed its partnership with Transport for NSW for the innovative "Plan B nightwatchman" safe driving campaign.Read more
The North Queensland Cowboys NRL club will head into the new year with all kit sponsorship sold for next season.Read more
Netball WA's entrant in the new National Netball League, the West Coast Fever, has struck a deal with the City of Perth that will see the team play four of its seven home matches at the new Perth Arena.Read more
The Port Adelaide Football Club is on the hunt for a new co-major sponsor following the departure of Energy Australia.Read more
The South Sydney Rabbitohs NRL club expects to finalise a raft of sponsorship renewals in the coming weeks and will also welcome a few new major partners to the club.Read more
The Bulldogs NRL club's focus on building relationships with its corporate partners has paid off, with lower level sponsor, Kia stepping up to a major partnership for the next three years.Read more
RugbyWA, the licence holder for the state's Super Rugby franchise the Western Force, has announced plans to introduce an innovative new ownership structure that it hopes will see the club rely less on sponsorship revenue.Read more
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