Big Bash apparel sponsor makes AFL play after BLK demise Tuesday, 17 Jan 2017 09:32pm US-based apparel group Majestic Athletic has made its first foray into the AFL, linking with the Brisbane Lions following the collapse of BLK. Read more
Arts funding program tweaked as new round opens Tuesday, 17 Jan 2017 09:30pm Creative Partnerships has re-launched and re-branded its matched funding program for independent artists and cultural bodies, now known as MATCH Lab. Read more
Mardi Gras re-signs The Star; brings sales in-house Monday, 16 Jan 2017 09:33pm The Sydney Gay and Lesbian Mardi Gras has brought sponsorship sales in-house to "better manage relationships", despite its sales agency arrangement generating close to $2m in revenue last year, a record for the festival. Read more
European brands add Tour Down Under polish Monday, 16 Jan 2017 09:32pm The Tour Down Under has added a pair of new partners as Australia's most prestigious cycling event gears up for 2017. Read more
Hayne on the hunt as Under Armour partnership ends Monday, 16 Jan 2017 09:31pm Gold Coast Titans star Jarryd Hayne has parted ways with US apparel brand Under Armour, with both parties opting not to renew ties at the end of the current deal Read more
Audi rekindles cultural push with raft of partnerships Friday, 13 Jan 2017 09:25pm Audi has agreed new and renewed partnerships with four prominent cultural rights-holders, including two cinema properties, continuing its push into smaller, more focused cultural events. Read more
New Balance re-commits to Demons after record year Friday, 13 Jan 2017 09:25pm AFL side Melbourne has won a long-term renewal with apparel partner New Balance, following a record 2016 season for the club in which sponsorship revenue rose by more than $800k. Read more
Schweppes brand nabs Grand Slam deal Friday, 13 Jan 2017 09:25pm Frantelle, Schweppes' water brand, has signed on as the exclusive water provider of the Australian Open tennis tournament, replacing Titan Fitness Water in the category. Read more
Biennale future secured in long-term partnership Thursday, 12 Jan 2017 09:05pm The Biennale of Sydney, one of the largest arts festivals in the Asia-Pacific, will return for at least two more instalments after its principal patron renewed support until next decade. Read more
Jeep out as St George lands local replacement Thursday, 12 Jan 2017 08:46pm Jeep's tenure as the upper-back sponsor of the NRL's St George has come to an end after four seasons, with the Dragons drafting in a wholesale lighting brand to take the space from this year. Read more
