Subway extends commitment to Surfing Australia Thursday, 12 Jan 2017 08:46pm Surfing Australia has continued its commercial momentum heading into 2017, renewing ties with the sport's pathways supporter Subway. Read more
Rejuvenated film festival partners with Red Bull TV Wednesday, 11 Jan 2017 07:17pm Tropfest has secured almost a dozen sponsors for its 25th edition, including an innovative new broadcast agreement with Red Bull TV and Network Ten. Read more
AFLW locks in match-ball sponsor Wednesday, 11 Jan 2017 07:16pm Chemist Warehouse will feature on all AFL Women's match-balls when the competition begins next month as part of a wider partnership with the AFL. Read more
Netball Australia launches inaugural Super Netball creative Wednesday, 11 Jan 2017 07:16pm Newly-formed sports agency Blood UTD has been appointed by Netball Australia to handle creative duties ahead of the launch of the new Suncorp-sponsored Super Netball competition. Read more
Mitchell & Ness re-ups NBL partnership Wednesday, 11 Jan 2017 07:16pm The NBL has agreed a two-year renewal with apparel provider Mitchell & Ness after a successful initial twelve-month partnership with the vintage sportswear brand. Read more
Merry Christmas and Happy Holidays from Sponsorship News Wednesday, 21 Dec 2016 04:36pm Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2016 – from staff movements and new deals to industry controversy and strategy shifts. Read more
Building firm to champion gender equality with Giants Wednesday, 21 Dec 2016 04:34pm The newly-formed Giants Netball team has secured its second major partner in a week, bringing a construction firm on as its front-of-dress partner. Read more
Netball Victoria appoints commercial chief; lands new partner Wednesday, 21 Dec 2016 04:34pm Netball Victoria has recruited a new commercial boss and signed New Zealand-based health brand Mother Earth as a pathways and grassroots supporter. Read more
Port to ramp up China strategy after sponsorship wins Tuesday, 20 Dec 2016 05:31pm Port Adelaide has signed a major partnership with Cathay Pacific and is set to double the size of its China-facing commercial team after recruiting a seasoned Brisbane Broncos sponsorship manager. Read more
Largest state cricket associations turn to craft beer Tuesday, 20 Dec 2016 04:25pm Asahi's craft beer brand Cricketers Arms has signed on as official beer partner of both Cricket Victoria and Cricket NSW. Read more
