Hancock Prospecting renews Swimming Australia sponsorship Wednesday, 16 Nov 2016 07:29pm Hancock Prospecting has renewed its sponsorship of Swimming Australia and will be its principal partner for another four years. Read more
Star Athletic ends Collingwood deal early and is replaced by ISC Tuesday, 15 Nov 2016 06:26pm AFL powerhouse, the Collingwood Football Club, has ended its innovative apparel partnership with Star Athletic a year before the agreement was due to expire and has signed a five-year deal with ISC. Read more
TAC, Toyota and Prime Super sponsor pop up cinema Tuesday, 15 Nov 2016 06:26pm Cinema Pop Up, an outdoor movie experience that will tour regional Victoria, New South Wales and South Australia, has signed three key partners for its upcoming season. Read more
Tiger Turf renews and expands Hockey Australia deal Tuesday, 15 Nov 2016 06:26pm Turf company, Tiger Turf has renewed its sponsorship of Hockey Australia for three years and has expanded the deal. Read more
Surfest crowdfunds to secure sponsors Tuesday, 15 Nov 2016 06:25pm Newcastle Surfest Women's Qualifying Series used an innovative approach to secure sponsorship for what it claims to be the first international sporting event to be crowdfunded. Read more
NBL in last minute referees deal Monday, 14 Nov 2016 08:30pm The National Basketball League has signed electricity retailer, Dodo Electricity as its official referee partner for the 2016/17 season. Read more
Shopping centre activation ramps up interest for Soniq and PGA Monday, 14 Nov 2016 08:26pm The PGA's sponsorship team has used an innovative shopping centre activation to promote the Soniq "Million Dollar Hole" which will feature at the ISPS Handa PGA Championship final round on the Gold Coast next month. Read more
RACT ends AFL and cricket sponsorships Monday, 14 Nov 2016 08:12pm The Royal Automobile Club of Tasmania (RACT) has ended its sponsorship of AFL and cricket played at Blundstone Arena, the effect of which will be to end free shuttle buses to the venue, unless the sports can find a new backer. Read more
Cricket WBBL broadcast stream breaks new ground Monday, 14 Nov 2016 08:10pm Cricket Australia's move to live stream all 47 Women's BBL matches this season shows the increasing flexibility and control rights holders have to create and broadcast their own content. Read more
Roosters nurture World First to jersey sponsorship Friday, 11 Nov 2016 08:54pm Foreign exchange company, World First, has upgraded its sponsorship of the Sydney Roosters NRL club and will be its top back-of-jersey sponsor for at least the 2017 season. Read more
