TIO renews Northern Territory AFL deal Friday, 11 Nov 2016 08:53pm Allianz insurance brand, the Territory Insurance Office (TIO), has renewed its sponsorship of AFL Northern Territory in a $1 million, ten-year deal. Read more
Samsung unveils new activation zone at the Sydney Opera House Friday, 11 Nov 2016 08:53pm Samsung has launched the latest activation in its principal partnership of the Sydney Opera House. Read more
Baseball manager loses case against Australian Baseball League Friday, 11 Nov 2016 02:45pm A former general manager of the Brisbane Bandits baseball team has lost an unfair dismissal case against the Australian Baseball League, despite the fact he wasn't paid for five straight months, and often had to work 19 hour days. Read more
Sydney Festival retains key sponsors and attracts some new partners Thursday, 10 Nov 2016 08:58pm The Sydney Festival has retained the bulk of its category sponsors, with most partners taking up their options, and has signed new deals with Airbnb, Westfield Sydney, Nine Entertainment and champagne brand Pommery. Read more
Cotton On for AFL women’s comp as big clubs finalise apparel deals Thursday, 10 Nov 2016 06:56pm As foreshadowed in Sponsorship News in October, Cotton On Group has become the official apparel partner of the NAB AFL Women's Competition. Read more
Opposition questions Commonwealth Games funding Thursday, 10 Nov 2016 06:43pm The Queensland Liberal National opposition claims the state's taxpayers will have to meet a shortfall of up to $15 million unless more sponsorships deals are struck for the 2018 Commonwealth Games. Read more
Adelaide United joins China push with CubeGoal deal Thursday, 10 Nov 2016 03:43pm The Adelaide United A-League club has signed mobile sports app CubeGoal as its new Chinese media partner for the 2016/17 season. Read more
Oak steps up as a co-major sponsor of Port Adelaide Wednesday, 09 Nov 2016 08:29pm Paramalat flavoured milk brand, Oak has renewed and expanded its sponsorship of the Port Adelaide Power AFL club, and will become a co-major sponsor of the club. Read more
Rugby Union to focus more on grass roots Wednesday, 09 Nov 2016 08:28pm The ARU will rewrite its strategic plan to place more emphasis on participation and developing the game at community level, and might open up more sponsorship properties as a result. Read more
Cadel Evans Great Ocean Road Race a perfect fit for Swisse Wednesday, 09 Nov 2016 08:18pm Vitamins company Swisse has signed on as the naming rights sponsor of the participation ride component of the Cadel Evans Great Ocean Road Race for 2017. Read more