DrinkWise adds cricket to its ‘You won’t miss a moment’ campaign Wednesday, 09 Nov 2016 08:11pm Cricket Australia will partner with the industry-backed responsible alcohol consumption body DrinkWise to promote the responsible consumption message to cricket fans. Read more
Essendon signs a trio of apparel partners Tuesday, 08 Nov 2016 09:03pm The Essendon AFL club has signed three new apparel partners for 2017 with ISC signing a seven-year deal, one of the longest in the AFL. Read more
Hino to use mobile self-contained sports deck to activate Supercars Tuesday, 08 Nov 2016 06:55pm Toyota subsidiary, heavy vehicle manufacturer Hino will use an innovative fan-zone track-side activation at the Sydney 500 Supercars round on 2-4 December. Read more
SEL sees growth in women ambassador roles, signs Parry Tuesday, 08 Nov 2016 06:52pm Sports & Entertainment Ltd is expanding its roster of leading sports women to capitalise on the growth in corporate demand for female ambassadors. Read more
Netball reveals new super comp Monday, 07 Nov 2016 08:18pm Netball Australia has announced that the official name of its new competition will be the "Suncorp Super Netball". It will debut with its first round on February 18 next year. Read more
Renegades to make a splash with Nylex Monday, 07 Nov 2016 08:12pm The Melbourne Renegades Big Bash League team has added to its portfolio of sponsors, signing Nylex as a partner for the next three years. Read more
Sanitarium links junior triathlon program for Weet-Bix Monday, 07 Nov 2016 08:12pm Sanitarium Health & Wellbeing has struck a deal with Triathlon Australia to incorporate TA's new national junior participation program, TRYstars, into Sanitarium's own national event series. Read more
Perth Glory renews key partners and extends deals to include W-League Friday, 04 Nov 2016 09:01pm The Perth Glory A-League club has renewed deals with three key sponsors, all of which have agreed to expand their partnerships to include its W-League squad. Read more
Western Bulldogs confident for 2017 sponsorship negotiations Friday, 04 Nov 2016 08:18pm The Western Bulldogs AFL club is in advanced renewal negations with its coaches' sponsor EML, and has three key assets back in the market for next season. Read more
Bioglan expands Sydney FC deal to include W-League squad Friday, 04 Nov 2016 08:17pm Vitamin brand Bioglan has enlarged its sponsorship of the Sydney FC A-League club by becoming a major partner of its W-League squad. Read more