AFL chief executive Gillon McLachlan has defended the starting salaries of women's footballers, saying that code-wide broadcast and sponsorship deals will need to be secured before the AFL budges on its base rate.Read more
Brands should flip the traditional leveraging relationship with rights-holders on its head, including shouldering some of the burden of securing further sponsors, says the marketing boss of prolific sponsor, ActewAGL.Read more
Football Federation Australia has put another piece of its digital puzzle in-place, appointing Switch Digital to oversee fan engagement for the code.Read more
The Western Bulldogs is the latest AFL club to lure some blue-chip sponsors to its women's team, with Priceline and Bob Jane T-Marts signing long-term deals.Read more
The Gold Coast Oceanway cycling festival has secured a raft of blue-chip partners for its inaugural event, including the Wanda-backed Jewel Residences as naming rights sponsor.Read more
The Queensland Government will stump up $7m for technology upgrades at the Gabba and Suncorp Stadium, a move it says will boost fan engagement at the venues.Read more
The Melbourne Demons and iSelect have struck the first long-term principal partnership of the new National Women's League, part of the brand's pivot towards "getting in on the ground floor" of women's sport.Read more
The Sydney Fringe Festival has added several new partners, including a landmark deal with Google, after last year's festival saw sponsorship revenue rise six-fold.Read more
The Australian Paralympic Committee's sponsorship tally has risen to record levels ahead of Rio 2016, combining with a strong fundraising effort to take commercial revenue towards $10m.Read more
A prominent homewares retailer has broken its 167-year sponsorship duck, inking its first-ever deal − with the Adelaide Crows' new women's team.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.