Village and EVENT partner UFC in Australia and New Zealand Thursday, 27 Oct 2016 07:05pm Village Cinemas and EVENT Cinemas have partnered with the UFC in Australia and will screen major UFC events in a range of cinemas across Australia and New Zealand. Read more
Former A-League boss joins Visit Victoria to ramp up event calendar Thursday, 27 Oct 2016 07:03pm The Victorian Government has made a key hire which to help it attract major events to the state. Read more
Australian Museum signs another partner Thursday, 27 Oct 2016 07:00pm The Australian Museum has signed a new partner to coincide with the launch of its new dining venue, No.1 William. Read more
Demons drop principal sponsor structure in favour of co-majors Wednesday, 26 Oct 2016 08:27pm The Melbourne Demons AFL club is following many other sports organisations and moving to a co-major sponsorship format. Read more
UNSW sign with Sydney FC after AFC campaign Wednesday, 26 Oct 2016 08:26pm Following a successful stint as a major partner for Sydney FC's 2016 AFC Championships League campaign, the University of NSW will become a major sponsor of the men's and women's team for the next three years. Read more
The Star adds to sponsorship portfolio with Kings deal Wednesday, 26 Oct 2016 08:26pm Sydney casino and hotel, The Star has joined the Sydney Kings as a foundation partner. Read more
Crows target more than $1 million in sponsorship for women’s team alone Tuesday, 25 Oct 2016 09:10pm The Adelaide Crows AFL club expects to generate more than $1 million in sponsorship revenue from its women's national league team, according to the club's CEO Andrew Fagan. Read more
NBL adds more broadcast reach Tuesday, 25 Oct 2016 09:09pm Following its landmark broadcast deals with China and India, the NBL has added 11 more countries across the Pacific region to its distribution. Read more
Traditional sponsorship is dead, says top marketer Tuesday, 25 Oct 2016 09:07pm Marketers and rights holders should immediately drop the term "sponsorship" from their vocabulary, says global brand consultant Lauren Hale Rieckhoff. Read more
Rebecca Gibney fronts mobile phone radiation awareness campaign Tuesday, 25 Oct 2016 09:05pm Lif3 Global, the inventor of the Smartchip that reduces mobile phone radiation, has appointed Australian actress Rebecca Gibney as a brand ambassador. Read more