Cronulla secures innovative video game deal
Cronulla's code-leading fan engagement has secured it a new partnership with the Battlefield computer game franchise.Read more
More latest news - page 887
Lexus rekindles golf focus with "multi-faceted" PGA deal
The PGA of Australia has completed its long-term goal of securing a premium auto brand, securing Lexus as a multi-year partner of its flagship PGA Championship.Read more
Qantas keen to expand Cricket Australia deal into on-plane content
Cricket Australia and Qantas are in negotiations to live-stream international matches on Qantas planes, as part of the national carrier's wider plan to trial Wi-Fi on domestic flights.Read more
ACT women's cricket lands naming rights deal
Abode Hotels has agreed a long-term naming rights deal with Cricket ACT's women's team, the ACT Meteors.Read more
Qatar Airways to expand local sponsorship presence
Qatar Airways will use its first AFL partnership, with the Sydney Swans, to promote its expanding Australian footprint, says the group's chief executive.Read more
Optus taps Falls Festival for Perks platform
Optus has added another major music festival to its cultural sponsorship portfolio, linking with one of the largest touring events in Australia.Read more
Dyldam claims it was "betrayed" by Eels; terminates sponsorship
The feud between the Parramatta Eels and its major sponsor, construction company Dyldam, has boiled over dramatically, with Dyldam severing ties with the club and accusing it of "leaking false information" about contracted payments.Read more
Huawei extends tenure with high-flying Raiders
Chinese tech giant Huawei has re-signed with the Canberra Raiders until at least 2020, a deal which makes it the longest-serving sponsor of the NRL side.Read more
Foxtel appoints new head of sport marketing
Foxtel has appointed Christopher Boyd as its new head of sport marketing following the departure of long-term marketing and sponsorship chief, Peter Jarmain.Read more
National Storage the first to join Bullets jersey
National Storage has moved its NBL allegiance from the now-defunct Townsville Crocodiles to the league's newest team, the Brisbane Bullets.Read more
