Resurgent Titans win lucrative renewal
Casino and property developer Aquis has committed to a long-term partnership extension with the NRL's Gold Coast Titans.Read more
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Western Union signs, Soniq upgrades in PGA double-coup
The PGA of Australia has struck a first-ever local deal with a foreign exchange giant, while an existing partner has upgraded its alliance in a deal worth up to $1 million dollars.Read more
Cricket Australia ramps up fan engagement with agency appointment
Cricket Australia has appointed creative services agency Kojo as its stadium content partner for both the men's and women's Big Bash League.Read more
Sponsorship a "particularly effective" tool for key markets: Transport for NSW
Transport for NSW and ANZ Stadium have combined in a new deal that will allow the agency's road safety campaign to reach upwards of 500,000 stadium attendees.Read more
BBC lures key Seven West sponsorship executive to new role
The BBC has appointed respected sponsorship and events executive, Dustin Lockett, as its new Australian commercial director.Read more
Shopping centre group targets motorsport for brand "invigoration"
The Terrace Tower Group, the shopping centre and property company owned by the family of Erebus Motorsport proprietor Betty Klimenko, will become the new major sponsor of Erebus' #4 car.Read more
Storm targets local and national brands after unveiling elite netball franchise
Melbourne Storm chief executive Dave Donaghy is confident of assembling a strong roster of partners for the Sunshine Coast Lightning, the club's entry into Netball Australia's new top-tier competition.Read more
Holden commits to Supercars in post-manufacturing age
Holden has committed its long-term future to the Supercars Championship, but the decision to switch team allegiances risks alienating some of its dedicated fans, according to industry research.Read more
Adelaide United links with Torrens University
A-League champion Adelaide United has agreed a multi-faceted new strategic partnership with Torrens University as it begins to rebuild its partnerships roster.Read more
FFA books third-straight year of record sponsorship
Football Federation Australia has posted record sponsorship revenue for the third year in a row after a flurry of new deals and key renewals, and is set for further growth in FY17.Read more
