Tigerair expands with Storm after SpotJobs exits
The NRL's Melbourne Storm has boosted its relationship with major sponsor Tigerair, elevating it to the jersey-collar position after the premature end of its SpotJobs deal.Read more
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TABtouch partnership boosts Perth Racing
A major new partnership between Perth's Ascot Racing Carnival and TABtouch will make the racecourse the first to stage three consecutive Saturdays of Group 1, $1 million events.Read more
NBL doubles down on key renewals
The National Basketball League has re-signed its wagering and telecommunications sponsors, with the latter to provide a new digital streaming solution to expand the league's footprint.Read more
NAB closing in on AFL renewal
NAB is taking a 'don't fix what isn't broken' approach to its sponsorship strategy, and is confident of renewing its decade-long AFL partnership.Read more
Foxtel snaps up Viva 7 naming rights after Rio gold
The Australian Rugby Union has backed up last week's women's Rugby Sevens gold medal with an inaugural naming rights deal for its newest participation format, Viva 7s.Read more
Wanda development to support Fitzgibbons International's first event
Sally Fitzgibbons-backed lifestyle group Fitzgibbons International has secured a big-spending Chinese property group as inaugural partner of its first event.Read more
Auto sector's AFL appetite shows no signs of slowing
Renault has become the fifth car sponsor this season to renew its top-tier deal with an AFL club, adding twelve months to its Port Adelaide contract.Read more
Deppro signs short-term Tigers deal
Deppro, the tax depreciation group which sponsors two NRL sides, has branched out into the AFL through a new alliance with Richmond.Read more
Female athletes still "undervalued" by brands: Gruen panellists
Women Olympians like swimming stars Bronte and Cate Campbell are still under-used in marketing, but the balance is beginning to shift, according to One Green Bean managing partner, Claire Salvetti.Read more
Fairfax sponsorship boss joins surfing star's new venture
Former Fairfax Events executive Catherine Bowe has been appointed commercial director at Fitzgibbons International, the lifestyle start-up of pro-surfer, Sally Fitzgibbons.Read more
