Phoenix pioneers craft beer for fan engagement
The A-League's Wellington Phoenix has become the first major sporting team in Australasia to link with a craft brewer, signing a brand and pourage deal with NZ's Garage Project.Read more
More latest news - page 890
Tennis Australia goes local in beer, cider alliance
Coopers Brewery and its Thatchers Cider brand will feature across Tennis Australia's catalogue of summer events after incumbent Heineken decided to end its Australian Open deal.Read more
Rugby League World Cup unveils new CEO
Veteran rugby league and AFL administrator, Andrew Hill, has been appointed CEO of the 2017 Rugby League World Cup, following the abrupt departure of Michael Brown.Read more
NBL champion extends key deal
Edith Cowan University has expanded its partnership with NBL powerhouse, the Perth Wildcats.Read more
Fiji International assembles strongest-ever sponsor line-up
SEL and the PGA of Australia have secured three new sponsors and retained almost a dozen category and broadcast partners for the 2016 Fiji International.Read more
Sculpture by the Sea to appoint new sponsorship chief
Sculpture by the Sea is on the hunt for a new national sponsorship manager, with current development boss Ultan O'Dwyer stepping down from the role.Read more
Lions get vote of confidence from Vero
Vero Insurance, the co-major sponsor of the Brisbane Lions, has extended its partnership with the struggling AFL side.Read more
Optus ups sporting offensive with swimming deal
Optus will become the largest supporter of grassroots swimming in Australia as part of an eight-year deal with Swimming Australia that will return the sport to its pre-2012 commercial peak.Read more
College Football game lands Fox double-deal
Foxtel has signed on as both the official broadcaster and presenting partner of this month's NCAA College Football Sydney Cup.Read more
La Trobe expands AFLPA alliance
La Trobe University has agreed a three-year renewal of its AFL Players' Association partnership.Read more
