NAB's huge grassroots and pathways presence in the AFL makes it the ideal platform to roll out the bank's new whole of brand 'More Than Money' campaign, says head of sponsorship Tim Clarke.Read more
The Pan Pacific Masters Games, the Gold Coast's annual over-30s sporting gala, has secured Nature's Own as an official partner.Read more
Partnerships and marketing agency Waterfront has won sponsorship duties with the Parramatta Council, as the western Sydney CBD looks to sell naming rights to four events reaching more than 250,000 people.Read more
Telstra's "borderline" ambush marketing win against the Australian Olympic Committee may actually assist the AOC, by demonstrating just how difficult it is to skirt the Games' legal protections, say leading marketing law specialists.Read more
> Broncos forecasting bumper profit after sponsorship growth
> Essendon head of marketing and brand relocates to Canada
> ABL claims $10m in sponsorship revenue as MLB joint-venture ends
> William Hill becomes Tottenham's first Australia-specific sponsor
> Masters Milk snaps up Eagles forward for ambassador duty
> National Portrait Gallery signs audio-visual sponsorRead more
The Illawarra Hawks will become the first NBL side to adopt a dual-major sponsor structure after the renewal of its largest sponsor, while a new partner has been added across the healthcare and membership categories.Read more
Gold Coast Titans chief Graham Annesley says the club is banking on an immediate commercial boost after pulling off the shock signing of Jarryd Hayne, and two existing sponsors have already increased their deals with the NRL side.Read more
Suncorp is set to chart a new direction for its sponsorships, with its Asteron Life brand advising the Australian Rugby Union that it won't renew its naming rights deal with the embattled competition.Read more
The NSW Supreme Court has dismissed Manly's demand for more than $300k in sponsor payments from major partner Coco Joy, finding that senior executives at the NRL side should have been aware that the sponsor's CEO didn't have the authority to broker the deal.Read more
Matt Jones, the chief executive officer of mobile start-up OVO, and architect of its unique partnerships strategy, has joined the line-up of speakers at the next Sponsorship News Conference.Read more
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