Federer a lure for new Hopman Cup title sponsor
Hopman Cup organisers hope the box-office appeal of tennis superstar Roger Federer will help the tournament to break its two-year naming rights drought.Read more
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Jets re-sign local partner and negotiating with majors
The A-League's Newcastle Jets has renewed ties with a key partner and opened renewal talks with its co-major sponsors, both of which are off-contract.Read more
Nine beefs up netball team with senior hires
Nine has appointed a chief of netball and a head of commercial for its new integrated broadcast venture with Netball Australia ahead of next year's domestic league relaunch.Read more
Judge suppresses revealing Olympic sponsorship documents
The Federal Court judge presiding over the Australian Olympic Committee's action against its former sponsor Telstra, has suppressed the publication of a raft of commercial-in-confidence documents, including correspondence between senior IOC officials.Read more
TradingPost.com takes naming rights to AFL's legends game
TradingPost.com CEO Geoff Holmes says he is "eager" to expand the website's relationship with the AFL and the EJ Whitten Foundation after striking a new partnership with the iconic 'Legends Game' charity fixture.Read more
Super Rugby's commercial landscape a "unique challenge"
The ARU will work to arrest both diminishing commercial results and on-field struggles in Super Rugby after only one Australian franchise managed to increase sponsorship revenue last year.Read more
Havas S&E opens doors after landing LG account
Global media giant Havas has launched its Sport & Entertainment shop in Australia, winning LG as a foundation client and appointing a music and brand partnerships veteran to lead the new agency.Read more
Twitter to amplify AOC sponsors; Subaru ups golf ante; and more
> Seven and Twitter deal to boost Olympic sponsor exposure
> Bulldogs chief resigns after record sponsorship revenue
> Subaru ups golfing ante with two state-wide deals
> Dark Mofo cultural festival receives major cash injection
> Bodyboarding competition pioneers new broadcast modelRead more
Hyundai takes A-League naming rights tenure to fifteen years
Hyundai, the inaugural naming rights sponsor of the A-League, has confirmed that it has extended its deal with Football Federation Australia until at least 2020.Read more
Nielsen Sports to broaden measurement services after rebrand
Repucom – now to be known as Nielsen Sports, following its acquisition by the global Nielsen group – will turn its attention towards more comprehensive forms of ROI measurement after gaining access to Nielsen's full data suite.Read more
