A-League champion scores landmark IGA deal
IGA will replace Veolia as the front of jersey sponsor of Adelaide United as part of a major new deal which also includes regional, grassroots and retail tie-ins.Read more
More latest news - page 894
NRL commercial boss in abrupt departure
Michael Brown, the NRL's chief commercial officer and 2017 Rugby League World Cup chief, has this afternoon quit his dual roles, citing the stress of handling both tasks and relocating from Melbourne, for the reason.Read more
Immersive leveraging the focus for Splendour's largest-ever sponsor roster
The Splendour in the Grass music festival has secured new partnerships with travel, healthcare, fashion and education brands alongside its traditional stronghold of alcohol and pourage deals.Read more
Etihad Stadium; Netball Victoria confirm new chiefs
Long-serving Etihad Stadium commercial director, Michael Green, has been appointed CEO of Etihad Stadium, while Netball Victoria has poached a Geelong Cats executive for its CEO vacancy.Read more
Erebus salvages Plus Fitness partnership
Erebus Motorsport has confirmed that Plus Fitness will honour its partnership through to the end of the year, while Hungry Jack's has stepped up to major partner status on the team's second car.Read more
How to create compelling content to maximise engagement
Sponsorship News' next afternoon conference, on Tuesday September 6 at the National Art School in Darlinghurst, will feature a range of senior executives looking at new concepts in content creation, to maximise fan engagement and sponsorship value.Read more
Sponsors must tap into real-time engagement or miss out: Bastion
Sponsorship agency boss Jack Watts has cautioned brands against putting funds towards social and digital for the sake of it, saying sponsors will miss out unless their presence is backed up with real-time leveraging.Read more
$1.2m up for grabs as matched funding scheme returns
Creative Partnerships has relaunched its matched funding scheme, Plus1, which will distribute more than $1.2 million to arts and cultural organisations.Read more
Optus turns to influencers for Rio leveraging
Optus has drafted in cult news personality Lee Lin Chin to join ambassador Ian Thorpe as it ramps up its promotional efforts around the Rio Olympics.Read more
Tigers sign second upper-back sponsor of 2016 season
The Wests Tigers NRL side has belatedly locked away its jersey assets for 2016, signing underground utility and cable locator SureSearch as upper-back sponsor.Read more
