The A-League's Melbourne Victory has secured a major sponsor to replace failed education brand VIA on the front of its jersey for fixtures against European powerhouses, Atletico Madrid and Juventus.Read more
The Royal Australian Mint and Woolworths have teamed up with the Australian Olympic and Paralympic teams in a new retail drive ahead of the Rio games.Read more
The AFL's first-ever 'Pride Game' between St Kilda and Sydney will be supported by VicHealth, with other commercial sponsors likely to leverage in the build-up to the fixture.Read more
Football Federation Australia is set to become the third major code in the last twelve months to secure a "significant" partnership from the wagering sector, with incumbent Tabcorp set to be replaced by a big-spending challenger.Read more
Surfing Australia will produce a raft of video content for its new sponsor, dedicated surfing travel agency World Surfaris, as part of wide-ranging new partnership.Read more
QBE Insurance has signed on as a top-tier sponsor of Opera Australia's regional Mozart tour, giving it reach into more than 20 regional centres across Australia.Read more
Federal Court Justice Michael Wigney has this morning ordered an expedited hearing of the dispute between the Australian Olympic Committee and Telstra in what is shaping as a crucial test of the AOC's sponsorship rules and the law relating to ambush marketing.Read more
Gym chain Plus Fitness has pulled the plug on its Erebus Motorsport sponsorship after a contract dispute between the Supercars team and Plus Fitness-backed driver, Aaren Russell.Read more
Basketball Australia is on the lookout for a new commercial chief after its current commercial operations manager, Ben Smith, opted to take up a role with compression and sportswear brand 2XU.Read more
The Australian Olympic Committee has launched legal action against former sponsor Telstra, claiming the telco's new marketing campaign seeks to "mislead" the public into thinking it is still an official AOC partner.Read more
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