Australia's leading rights-holders, agencies and brands will gather in Sydney this September to discuss the future of the industry at the Sponsorship News half-day conference.Read more
Health insurer HBF will provide health coverage to Australia's professional hockey players as part of a new alliance with Hockey Australia and the Australian Hockey Players Association.Read more
South Coast music festival, Yours and Owls, has struck partnerships deals with more than a dozen sponsors, including support from the banking and education sectors.Read more
> FFA poaches PepsiCo executive for A-League chief role > Melbourne Stars among Dick Smith creditors likely to miss out on payment > National Portrait Gallery signs digital partner > Peak renews Basketball Australia apparel deal > CommGames appoints two executives > Major retailer takes on fun run naming rightsRead more
Optus will replace rival telco Telstra as an official sponsor of the Splendour in the Grass music festival as it shifts its renewed sponsorship focus towards the music and entertainment space.Read more
Catherine Bowe, the sponsorship director at Fairfax Events, has stepped down from the role after close to a decade at Australia's second-largest events group.Read more
Baseball Australia has secured Bendigo Bank as presenting partner to its nation-wide grassroots participation program, Little League Australia.Read more
Sporting executives wield outsized influence on social media, according to KPMG, with chief executives from AFL, NRL and football being recognised in the consulting giant's Twitter power list.Read more