Sponsorship surges for Melbourne Theatre in "outstanding" year
The Melbourne Theatre Company's income from sponsorship more than quadrupled to a record high of $2.75 million in 2015, according to its annual report.Read more
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Pre-Olympics blow to Hockey Australia as sponsor goes belly-up
Hockey Australia boss Cam Vale has condemned the lack of commercial interest in the sport after financial difficulties forced one of the code's largest sponsors to end its partnership.Read more
CGU throws Tropfest an extended lifeline
Tropfest's quest for financial stability has received a major boost, with 2015's financial saviour, CGU Insurance, extending its presenting partner tenure in a long-term deal.Read more
Octagon wins big-spending Optus sponsor account
Octagon has been appointed the sponsorship agency of record for Optus as the telecommunications giant eyes off further traditional and content-led sponsorships.Read more
Rugby League World Cup establishes travel office
The NRL-managed 2017 Rugby League World Cup has taken a crucial step in its commercialisation strategy, appointing sports travel and event firm, Mummu Sport, as its master travel agency.Read more
Betting firms shift AFL focus after Victorian lockout
Ladbrokes and Sportsbet have each signed new partnerships with AFL sides north of the Murray after the majority of Victorian teams swore off wagering-sector sponsors.Read more
GreenEDGE lands coveted co-title sponsor ahead of Tour de France
BikeExchange, the cycling website owned by the Gerry Ryan-backed Marketplacer group, has signed on as co-major sponsor of Australia's only top-tier cycling team, Orica GreenEDGE.Read more
New executives to shape Perth Stadium's events; commercial plans
The managing body of ANZ Stadium will rebrand to VenuesLive after formally taking over operations at the new Perth Stadium, and has begun the search for an executive team, including sponsorship and marketing bosses.Read more
PGA lands Soniq deal; renews two key alliances
The PGA of Australia has expanded deals with two key partners and signed a major partnership with Soniq, allowing the golfing body to increase its investment in digital and other services, according to commercial boss Steve Ayles.Read more
Manly sponsorship boss moves to The Sound Campaign
Sponsorship, experiential and commercial rights agency The Sound Campaign has appointed Manly's head of corporate, Luke Tucker, to the new position of partnerships director.Read more
