Surfing Australia chief Andrew Stark says the peak body's recent move to take control of all broadcast and video production has helped lift sponsorship revenue and fan engagement to record levels.Read more
Baseball Australia has become the latest national sporting body to secure an inaugural major sponsor for its women's team, through an expanded deal with leading cement firm Boral.Read more
Newly-restructured Dentsu Aegis agency MKTG has added broadcast veteran Mike Lewis to its team, in a new role focussing on stadium technology and operations.Read more
Adelaide Crows chief Andrew Fagan says the club's significant investment in digital and commercial operations is paying dividends, with the Crows generating league-leading sponsorship revenue and digital engagement this season.Read more
The Australian Olympic Committee's sponsor sales boss has lauded corporate interest in the coming Rio Olympics, but labelled the lack of support from the financial and banking sectors as disappointing.Read more
Medibank has linked up with Parkrun, Australia's largest running community, in the insurance giant's first national sporting partnership under a revamped marketing strategy.Read more
The PGA of Australia has landed its largest-ever apparel deal and a PGA Tour title sponsor following the roll-out of a new whole-of-sport strategy designed to boost sponsor engagement.Read more
Gerry Ryan's Jayco Australia has signed on as a major sponsor of the AFL's Indigenous Broadcasting service.Read more
Australian Olympic Committee sponsor Cadbury has unveiled two limited-edition flavours and a new social-led leveraging campaign to capitalise on the coming Rio games.Read more
The Western Bulldogs AFL side is confident of a strong commercial response to its inaugural women's team after shoring up its coaches' asset through a new deal with worker's compensation firm EML.Read more
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