Sixers sponsor exits, but BBL clubs set to continue sponsor growth Wednesday, 07 Sep 2016 09:00pm The Big Bash League's Sydney Sixers will target Asian-focussed and family brands to replace Purina Supercoat, with the Nestle brand deciding to pull back from sponsorship. Read more
Dandenong embarks on sponsor spree Tuesday, 06 Sep 2016 02:24pm The Dandenong Rangers WNBL side has struck new or renewed alliances with close to a dozen sponsors, including a multi-year renewal with title sponsor Jayco. Read more
AFL women's league still in "start-up" phase: McLachlan Tuesday, 06 Sep 2016 02:14pm AFL chief executive Gillon McLachlan has defended the starting salaries of women's footballers, saying that code-wide broadcast and sponsorship deals will need to be secured before the AFL budges on its base rate. Read more
"Turn it upside down": ActewAGL's sponsorship approach Monday, 05 Sep 2016 08:57pm Brands should flip the traditional leveraging relationship with rights-holders on its head, including shouldering some of the burden of securing further sponsors, says the marketing boss of prolific sponsor, ActewAGL. Read more
FFA appoints digital agency Monday, 05 Sep 2016 08:42pm Football Federation Australia has put another piece of its digital puzzle in-place, appointing Switch Digital to oversee fan engagement for the code. Read more
Priceline, Bob Jane back Bulldogs as women’s AFL gains traction Monday, 05 Sep 2016 04:44pm The Western Bulldogs is the latest AFL club to lure some blue-chip sponsors to its women's team, with Priceline and Bob Jane T-Marts signing long-term deals. Read more
Wanda-backed development continues Gold Coast sponsorship spree Friday, 02 Sep 2016 08:19pm The Gold Coast Oceanway cycling festival has secured a raft of blue-chip partners for its inaugural event, including the Wanda-backed Jewel Residences as naming rights sponsor. Read more
Queensland stadiums to undergo "massive" digital upgrade Friday, 02 Sep 2016 06:06pm The Queensland Government will stump up $7m for technology upgrades at the Gabba and Suncorp Stadium, a move it says will boost fan engagement at the venues. Read more
Women's AFL entices iSelect back to sponsorship Friday, 02 Sep 2016 04:31pm The Melbourne Demons and iSelect have struck the first long-term principal partnership of the new National Women's League, part of the brand's pivot towards "getting in on the ground floor" of women's sport. Read more
Sydney Fringe capitalises on growth with new deals Thursday, 01 Sep 2016 07:23pm The Sydney Fringe Festival has added several new partners, including a landmark deal with Google, after last year's festival saw sponsorship revenue rise six-fold. Read more
