Aus Paralympics nets close to $10m ahead of Rio Thursday, 01 Sep 2016 07:04pm The Australian Paralympic Committee's sponsorship tally has risen to record levels ahead of Rio 2016, combining with a strong fundraising effort to take commercial revenue towards $10m. Read more
Crows NWL adopts dual-partner structure after retail coup Thursday, 01 Sep 2016 07:01pm A prominent homewares retailer has broken its 167-year sponsorship duck, inking its first-ever deal − with the Adelaide Crows' new women's team. Read more
NBL continues to beef up sales operations Wednesday, 31 Aug 2016 09:00pm Melbourne Storm's long-serving corporate chief, Wayne Jarred, has stepped into a senior sales position at the National Basketball League. Read more
Toyota renews iconic AFL alliance Wednesday, 31 Aug 2016 08:43pm In what is believed to be the largest-ever partnership deal in Australian sport, Toyota has extended its top-tier alliance with the AFL to 2020. Read more
Giants the first to secure new women-specific partner roster Wednesday, 31 Aug 2016 08:40pm A national retailer, Australia's largest airport and a publicly-listed financial group have all signed on as inaugural sponsors of the GWS National Women's League entry. Read more
Sponsorship News conference: one week to go Tuesday, 30 Aug 2016 09:25pm Hear from leading industry executives on measurement trends, the future of content and more at next week's Sponsorship News half-day conference in Sydney. Read more
MotoGP benefits from "perfect storm" as sales and sponsorship surge Tuesday, 30 Aug 2016 08:07pm The Australian Motorcycle Grand Prix is on-track for a significant increase on ticket sales, hospitality and sponsorship, with all three revenue streams well ahead on last year's record numbers. Read more
Women's Big Bash side in Epic deal Tuesday, 30 Aug 2016 08:07pm The Brisbane Heat Women's BBL side has renewed ties with its principal partner, Epic Pharmacy, in one of the first multi-year deals in the WBBL's short history. Read more
$1m sponsor support secures T-Rex for museum Tuesday, 30 Aug 2016 08:07pm The world's first anatomically complete Tyrannosaurus Rex model will be housed in Sydney after the Australian Museum secured close to $1 million in sponsorship and donor support. Read more
On-field success as a sponsor magnet is overrated: Reds boss Monday, 29 Aug 2016 09:28pm The perception that successful teams don't have to work for sponsorship deals is wrong, according to Adelaide United chief executive Grant Mayer, who says the club is working "overtime" to convert last year's A-League win into financial stability. Read more
