Sports Foundation targets $500m by 2020 after surge in donations Monday, 29 Aug 2016 09:26pm Donations to the Australian Sports Foundation rose by almost a third last year, up to $32m, but ASF chief executive Patrick Walker says sport still only receives 1% of total donations. Read more
First National steps up Wildcats support Monday, 29 Aug 2016 09:25pm The Perth Wildcats NBL powerhouse has secured its second long-term partnership extension this month, with First National Real Estate renewing ties. Read more
"Game-changing" financial commitment to boost Rowing Aus Friday, 26 Aug 2016 09:20pm Australia's mixed Rio Olympics has not halted Gina Rinehart's appetite for sponsorship, with the mining magnate's Hancock Prospecting signing a long-term principal deal with Rowing Australia. Read more
Sponsors return to ARU's pathways property Friday, 26 Aug 2016 08:58pm All eight National Rugby Championship teams have secured principal partners for the competition's third season, after Melbourne Rising and the University of Canberra Vikings finalised last-minute deals. Read more
Ladbrokes betting on Brisbane Bullets Friday, 26 Aug 2016 08:57pm Ladbrokes chief executive Dean Shannon says the wagering brand isn't taking regulatory and safe betting initiatives lightly, as it continues to expand its sponsorship footprint with new basketball and racing deals. Read more
Vodafone boss bags content strategy; GC2018 strikes deals; and more Thursday, 25 Aug 2016 09:29pm - Gold Coast 2018 games strikes agency and energy deals - Vodafone pours cold water on telco sector's content spree - Sydney Writers' Festival appoints interim development boss - Fox Sports expands coverage of ARU pathways comp - Nissan Motorsport, DJR Penske unveil new liveries Read more
Sponsorship to provide point of difference for IGA Thursday, 25 Aug 2016 09:24pm IGA is banking on a grassroots-focused partnerships strategy to deliver results in targeted areas, according to the supermarket group's marketing boss. Read more
AFL membership figures continue to skyrocket Thursday, 25 Aug 2016 08:41pm An 86% retention rate has helped the AFL to its sixteenth-consecutive year of membership growth, with total membership across the AFL's eighteen clubs rising 4.57% to 875,197. Read more
Cronulla secures innovative video game deal Wednesday, 24 Aug 2016 09:25pm Cronulla's code-leading fan engagement has secured it a new partnership with the Battlefield computer game franchise. Read more
Lexus rekindles golf focus with "multi-faceted" PGA deal Wednesday, 24 Aug 2016 09:09pm The PGA of Australia has completed its long-term goal of securing a premium auto brand, securing Lexus as a multi-year partner of its flagship PGA Championship. Read more
