Umbro gaining traction in A-League
Central Coast has become the second A-League side to switch its apparel provider in as many weeks, dropping Kappa and linking with Umbro on a multi-year deal.Read more
More latest news - page 902
VicHealth rolls out raft of AFL deals
VicHealth will partner with Etihad Stadium and at least four AFL sides as it ramps up its hydration and healthy living campaigns.Read more
Outdated management structures costing sports sponsorship: ASC
The Australian Sports Commission says the old fashioned administrative structure of some of Australia's leading sports is preventing them attracting greater sponsorship support and better broadcast deals.Read more
HSBC retains rugby focus with long-term Wallabies renewal
HSBC long-term renewal with the Australian Rugby Union will maintain its touchpoints at all levels of the code, says the finance giant's global sponsorship boss, Giles Morgan.Read more
Heineken to exit Australian Open alliance
Dutch beer brand Heineken has decided not to renew its decades-long partnership with the Australian Open tennis grand slam, Sponsorship News can reveal.Read more
Women’s AFL league already generating strong commercial interest
The AFL and its eight inaugural women's teams are well-placed to attract sponsorship according to Adelaide Crows chief Andrew Fagan, with at least two clubs having already secured major partners and more deals pending.Read more
Robust sponsor revenue fortifies WA arts despite forecasts
Western Australia's performing arts sector has so far defied the mining sector's downturn, with three of the state's four major companies lifting their sponsorship income in 2015, and total sponsor revenue rising to $6.95m.Read more
Jets owner to foster Chinese commercial connections
The new owner of the Newcastle Jets, Chinese LED magnate Martin Lee, is unlikely to use the A-League team as a personal marketing platform, but the club is hopeful a stable ownership structure will prove enticing to corporates.Read more
Samsung locks in Opera House deal until 2021
Samsung will install a new customer experience lounge in the Opera House and roll out a "world-first" virtual reality activation as part of a long-term renewal with the iconic venue.Read more
Women’s sport needs fierce sponsorship advocates: Buildcorp
With many Australian companies talking up workplace equality, businesses should "put their money where their mouth is" on women's advancement and invest in women's sponsorship, says Josephine Sukkar, principal of new Wallaroos title sponsor Buildcorp.Read more
