Qantas keen to expand Cricket Australia deal into on-plane content Wednesday, 24 Aug 2016 09:08pm Cricket Australia and Qantas are in negotiations to live-stream international matches on Qantas planes, as part of the national carrier's wider plan to trial Wi-Fi on domestic flights. Read more
ACT women's cricket lands naming rights deal Tuesday, 23 Aug 2016 09:06pm Abode Hotels has agreed a long-term naming rights deal with Cricket ACT's women's team, the ACT Meteors. Read more
Qatar Airways to expand local sponsorship presence Tuesday, 23 Aug 2016 08:46pm Qatar Airways will use its first AFL partnership, with the Sydney Swans, to promote its expanding Australian footprint, says the group's chief executive. Read more
Optus taps Falls Festival for Perks platform Tuesday, 23 Aug 2016 08:46pm Optus has added another major music festival to its cultural sponsorship portfolio, linking with one of the largest touring events in Australia. Read more
Dyldam claims it was "betrayed" by Eels; terminates sponsorship Monday, 22 Aug 2016 11:13pm The feud between the Parramatta Eels and its major sponsor, construction company Dyldam, has boiled over dramatically, with Dyldam severing ties with the club and accusing it of "leaking false information" about contracted payments. Read more
Huawei extends tenure with high-flying Raiders Monday, 22 Aug 2016 09:27pm Chinese tech giant Huawei has re-signed with the Canberra Raiders until at least 2020, a deal which makes it the longest-serving sponsor of the NRL side. Read more
Foxtel appoints new head of sport marketing Monday, 22 Aug 2016 09:22pm Foxtel has appointed Christopher Boyd as its new head of sport marketing following the departure of long-term marketing and sponsorship chief, Peter Jarmain. Read more
National Storage the first to join Bullets jersey Monday, 22 Aug 2016 09:19pm National Storage has moved its NBL allegiance from the now-defunct Townsville Crocodiles to the league's newest team, the Brisbane Bullets. Read more
Resurgent Titans win lucrative renewal Friday, 19 Aug 2016 09:26pm Casino and property developer Aquis has committed to a long-term partnership extension with the NRL's Gold Coast Titans. Read more
Western Union signs, Soniq upgrades in PGA double-coup Friday, 19 Aug 2016 09:26pm The PGA of Australia has struck a first-ever local deal with a foreign exchange giant, while an existing partner has upgraded its alliance in a deal worth up to $1 million dollars. Read more
