Cricket Australia ramps up fan engagement with agency appointment Friday, 19 Aug 2016 09:26pm Cricket Australia has appointed creative services agency Kojo as its stadium content partner for both the men's and women's Big Bash League. Read more
Sponsorship a "particularly effective" tool for key markets: Transport for NSW Thursday, 18 Aug 2016 09:27pm Transport for NSW and ANZ Stadium have combined in a new deal that will allow the agency's road safety campaign to reach upwards of 500,000 stadium attendees. Read more
BBC lures key Seven West sponsorship executive to new role Thursday, 18 Aug 2016 09:20pm The BBC has appointed respected sponsorship and events executive, Dustin Lockett, as its new Australian commercial director. Read more
Shopping centre group targets motorsport for brand "invigoration" Thursday, 18 Aug 2016 09:20pm The Terrace Tower Group, the shopping centre and property company owned by the family of Erebus Motorsport proprietor Betty Klimenko, will become the new major sponsor of Erebus' #4 car. Read more
Storm targets local and national brands after unveiling elite netball franchise Wednesday, 17 Aug 2016 09:31pm Melbourne Storm chief executive Dave Donaghy is confident of assembling a strong roster of partners for the Sunshine Coast Lightning, the club's entry into Netball Australia's new top-tier competition. Read more
Holden commits to Supercars in post-manufacturing age Wednesday, 17 Aug 2016 09:30pm Holden has committed its long-term future to the Supercars Championship, but the decision to switch team allegiances risks alienating some of its dedicated fans, according to industry research. Read more
Adelaide United links with Torrens University Wednesday, 17 Aug 2016 09:30pm A-League champion Adelaide United has agreed a multi-faceted new strategic partnership with Torrens University as it begins to rebuild its partnerships roster. Read more
FFA books third-straight year of record sponsorship Tuesday, 16 Aug 2016 09:30pm Football Federation Australia has posted record sponsorship revenue for the third year in a row after a flurry of new deals and key renewals, and is set for further growth in FY17. Read more
Tigerair expands with Storm after SpotJobs exits Tuesday, 16 Aug 2016 09:23pm The NRL's Melbourne Storm has boosted its relationship with major sponsor Tigerair, elevating it to the jersey-collar position after the premature end of its SpotJobs deal. Read more
TABtouch partnership boosts Perth Racing Tuesday, 16 Aug 2016 09:23pm A major new partnership between Perth's Ascot Racing Carnival and TABtouch will make the racecourse the first to stage three consecutive Saturdays of Group 1, $1 million events. Read more
