Coconut water brand Coco Joy will not renew its major sponsorships with A-League and Big Bash sides, and faces a court battle with the Manly Sea Eagles, over the discontinuance of its deal with the club.Read more
Octagon's south-east Asian boss, Ben Hartman, has relocated to Sydney to lead the sports and entertainment agency's local operations, while Adam Hodge has been promoted to a new APAC-wide role.Read more
Lead marketers from Samsung and the British Broadcasting Corporation say that arts companies are rapidly improving their sponsorship offerings because they've realised the need to provide a lot more than simple exposure and branding metrics.Read more
> AOC, GC2018 Games appoint creative agencies
> North Melbourne secures extension to lucrative Tasmanian deal
> HSBC reprises rugby grassroots grants program
> Macron picks up Adelaide United apparel
> Myer signs on as title rights sponsor for fashion festivalRead more
The NRL's Papua New Guinea community focus has received a boost, with General Electric announcing a new, nation-wide wellbeing partnership with the code.Read more
AFL side Carlton has landed a handful of new alliances, including a major partnership with La Trobe University.Read more
Intel has signed its second partnership with a Vivid Sydney precinct, linking with the Carriageworks performance space for one if its marquee digital exhibitions.Read more
Dilshani Weerasinghe, the executive director of the widely-respected Queensland Ballet, says cultural organisations need to shift the default attitude of "running on the smell of an oily rag" and invest in development and marketing to generate long-term growth.Read more
An uncertain government funding landscape has pushed ROI measurement in the arts to the fore, but compelling content and a "good story" can still bring in the dollars, according to Koda Capital partner, David Knowles.Read more
St Kilda will seek a return to the New Zealand market from 2018 and will open discussions with Auckland stakeholders, says Saints chief operating officer, Ameet Bains.Read more
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