Golf Australia locks in women’s Open title sponsor
ISPS Handa has extended its naming rights tenure with the Women's Australian Open golf tournament for a seventh year, Golf Australia has announced.Read more
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Chevron secures Perth Stadium precinct naming rights
Perth�s new 60,000-seat stadium has signed US energy giant Chevron as its second commercial partner.Read more
Port backs China project with commercial restructure
Port Adelaide commercial boss, Chris Nunn, will move into a new executive position focussed on developing commercial and strategic links with China, Sponsorship News understands.Read more
Peak lands Delly deal in basketball coup
Peak, the official apparel provider of Basketball Australia, has signed NBA player Matthew Dellavedova as an ambassador and will create a signature shoe for the cult hero.Read more
Data and diversity to drive TEG Live sponsor growth
TEG Live is banking on its increasingly sophisticated use of data to deliver on sponsor demand for return on investment, according to the new managing director of Ticketek's major events arm, Justin Papps.Read more
Supercars chief keen on Asia despite pulling plug on Kuala Lumpur
Supercars management has been forced to cancel its 2016 Kuala Lumpur event just hours after new title sponsor Virgin Australia flagged a major new Asian strategy, but CEO James Warburton has maintained an "absolute commitment" to expanding the sport into Asia.Read more
Intel and Jaguar showcase Vivid tech; Health body calls for alcohol sponsorship ban; and more
> Former NRL GM Pullen joins IAG in disruption role
> Intel and Jaguar highlight tech innovations with Vivid activations
> St Vincent's calls for alcohol sponsorship ban in sport and music
> Wolf Blass links with Manchester City in Asia
> Holden touches rugby grassroots with State of Origin campaignRead more
Dove campaign taps Pocock’s authenticity
Australian rugby union star David Pocock's unique character and identity was instrumental in Dove's new marketing platform, which will double as a major leveraging campaign for the Unilever brand's Wallabies sponsorship.Read more
QRL lands new Origin deals after digital investment
Queensland Rugby League has capitalised on its growing digital reach to sign two digital-only sponsors for the State of Origin series, including a national wagering brand.Read more
Grey Goose links with Melbourne Film Festival
Premium vodka brand Grey Goose has signed on as the presenting partner for the Melbourne International Film Festival's opening night gala.Read more
