NBL doubles down on key renewals Monday, 15 Aug 2016 09:25pm The National Basketball League has re-signed its wagering and telecommunications sponsors, with the latter to provide a new digital streaming solution to expand the league's footprint. Read more
NAB closing in on AFL renewal Monday, 15 Aug 2016 09:20pm NAB is taking a 'don't fix what isn't broken' approach to its sponsorship strategy, and is confident of renewing its decade-long AFL partnership. Read more
Foxtel snaps up Viva 7 naming rights after Rio gold Monday, 15 Aug 2016 07:22pm The Australian Rugby Union has backed up last week's women's Rugby Sevens gold medal with an inaugural naming rights deal for its newest participation format, Viva 7s. Read more
Wanda development to support Fitzgibbons International's first event Friday, 12 Aug 2016 09:21pm Sally Fitzgibbons-backed lifestyle group Fitzgibbons International has secured a big-spending Chinese property group as inaugural partner of its first event. Read more
Auto sector's AFL appetite shows no signs of slowing Friday, 12 Aug 2016 08:36pm Renault has become the fifth car sponsor this season to renew its top-tier deal with an AFL club, adding twelve months to its Port Adelaide contract. Read more
Deppro signs short-term Tigers deal Friday, 12 Aug 2016 08:31pm Deppro, the tax depreciation group which sponsors two NRL sides, has branched out into the AFL through a new alliance with Richmond. Read more
Female athletes still "undervalued" by brands: Gruen panellists Thursday, 11 Aug 2016 09:22pm Women Olympians like swimming stars Bronte and Cate Campbell are still under-used in marketing, but the balance is beginning to shift, according to One Green Bean managing partner, Claire Salvetti. Read more
Fairfax sponsorship boss joins surfing star's new venture Thursday, 11 Aug 2016 08:59pm Former Fairfax Events executive Catherine Bowe has been appointed commercial director at Fitzgibbons International, the lifestyle start-up of pro-surfer, Sally Fitzgibbons. Read more
Phoenix pioneers craft beer for fan engagement Thursday, 11 Aug 2016 08:56pm The A-League's Wellington Phoenix has become the first major sporting team in Australasia to link with a craft brewer, signing a brand and pourage deal with NZ's Garage Project. Read more
Tennis Australia goes local in beer, cider alliance Wednesday, 10 Aug 2016 08:16pm Coopers Brewery and its Thatchers Cider brand will feature across Tennis Australia's catalogue of summer events after incumbent Heineken decided to end its Australian Open deal. Read more
