CrownBet moves into motorsport
CrownBet has made its first foray into motorsport, replacing the Skycity Casino as naming rights sponsor of the Supercars' Darwin Triple Crown event.Read more
More latest news - page 906
Samsung to roll out massive netball platform
Samsung has signed new partnerships with Netball Australia, Netball NSW and Netball Queensland, as well as five players from the Diamonds national side, as part of a new whole-of-sport sponsorship approach.Read more
HCF leverages Swans deal and re-brand with wearable tech
HCF has unveiled a "refreshed" brand and advertising campaign, and distributed 5,000 heart-monitoring wristbands to Sydney Swans fans as part of its largest sponsorship activation to date.Read more
Hyundai switches channels in premium golf play
Hyundai's luxury Genesis model has swapped its cultural focus for a new presence in golf, striking a wide-ranging agreement with Golf Australia.Read more
OVO makes good on “left-field” sponsor pledge with Gymnastics deal
Challenger telecommunications brand OVO will look to tap into the growing member footprint of Gymnastics Australia through a new content-sharing alliance.Read more
Huawei gifts jersey-front to charity; New hires at Nine and Mariners; and more
- Raiders major partner Huawei gifts jersey-front to autism charity
- Former Fairfax sponsorship boss takes on Nine sales role
- AOC closer to completing media puzzle with Austereo deal
- Mariners appoint new business development lead
- Cowboys strike regional airline dealRead more
NT Government tops up tourism’s sponsorship budget
The Northern Territory Government has opened negotiations to extend its $1.4m deal with AFL side Melbourne and committed $1m to the Parramatta Eels in its 2016-17 budget, despite the NRL team's off-field scandal.Read more
Orchestra doubles sponsorship despite falling to loss
National baroque music group, the Australian Brandenburg Orchestra, nearly doubled sponsorship revenue in 2015 after expanding its touring presence in Queensland and Victoria.Read more
P&O Cruises formalises NRL focus with Souths deal
Carnival Corporation's P&O Cruises has linked with the South Sydney Rabbitohs's Cairns fixture as part of a wider promotional push for its far north Queensland program.Read more
Tighter controls on leveraging lead to long-term gain: TEDxSydney
Rights-holders should keep tight controls on sponsor activations and access to IP, says TEDxSydney sponsor boss Kate Dezarnaulds, who claims that maintaining brand integrity above sponsor dollars adds long-term value for both sponsors and consumers.Read more
