City of Parramatta appoints sponsorship agency Friday, 05 Aug 2016 08:00pm Partnerships and marketing agency Waterfront has won sponsorship duties with the Parramatta Council, as the western Sydney CBD looks to sell naming rights to four events reaching more than 250,000 people. Read more
AOC's legal defeat unlikely to open ambush marketing floodgates Thursday, 04 Aug 2016 09:27pm Telstra's "borderline" ambush marketing win against the Australian Olympic Committee may actually assist the AOC, by demonstrating just how difficult it is to skirt the Games' legal protections, say leading marketing law specialists. Read more
Broncos profit from sponsor growth; EPL side in local deal; and more Thursday, 04 Aug 2016 08:58pm > Broncos forecasting bumper profit after sponsorship growth > Essendon head of marketing and brand relocates to Canada > ABL claims $10m in sponsorship revenue as MLB joint-venture ends > William Hill becomes Tottenham's first Australia-specific sponsor > Masters Milk snaps up Eagles forward for ambassador duty > National Portrait Gallery signs audio-visual sponsor Read more
Three key deals, new sponsor structure for resurgent Hawks Thursday, 04 Aug 2016 08:41pm The Illawarra Hawks will become the first NBL side to adopt a dual-major sponsor structure after the renewal of its largest sponsor, while a new partner has been added across the healthcare and membership categories. Read more
Hayne's arrival provides Titans instant sponsorship boost Wednesday, 03 Aug 2016 08:56pm Gold Coast Titans chief Graham Annesley says the club is banking on an immediate commercial boost after pulling off the shock signing of Jarryd Hayne, and two existing sponsors have already increased their deals with the NRL side. Read more
ARU takes another hit as Super Rugby title sponsor departs Wednesday, 03 Aug 2016 08:47pm Suncorp is set to chart a new direction for its sponsorships, with its Asteron Life brand advising the Australian Rugby Union that it won't renew its naming rights deal with the embattled competition. Read more
Supreme Court strikes million-dollar blow against Manly Wednesday, 03 Aug 2016 08:38pm The NSW Supreme Court has dismissed Manly's demand for more than $300k in sponsor payments from major partner Coco Joy, finding that senior executives at the NRL side should have been aware that the sponsor's CEO didn't have the authority to broker the deal. Read more
Telco chief executive added to Sponsorship News conference Tuesday, 02 Aug 2016 09:25pm Matt Jones, the chief executive officer of mobile start-up OVO, and architect of its unique partnerships strategy, has joined the line-up of speakers at the next Sponsorship News Conference. Read more
Commercial manager tapped for WNBL boss role Tuesday, 02 Aug 2016 08:48pm Basketball Australia has appointed former professional basketballer and Dandenong Rangers commercial boss, Sally Phillips, to the new role of head of Women's NBL. Read more
British sports drink launches with A-League sponsorship Tuesday, 02 Aug 2016 08:48pm iPro Sport, a prolific sponsor of elite and grassroots sport in the UK, has entered the Australian market through a front of jersey deal with an A-League team. Read more
