Sponsors crank up Rio campaigns as Olympic interest wanes Monday, 01 Aug 2016 09:19pm Optus, Woolworths and Samsung are among the official Australian Olympic committee sponsors to launch fresh activations, but consumer research shows dwindling public support for the Rio games. Read more
Chemist Warehouse expands NBL partnership Monday, 01 Aug 2016 09:19pm The National Basketball League has kicked off its sponsor renewal process with the re-signing of Chemist Warehouse, which has agreed to an expanded deal with the league. Read more
Optus branches into arts with Opera Australia deal Monday, 01 Aug 2016 09:19pm Optus has replaced IBM as the official technology partner of Opera Australia, after late last year poaching two of IBM's senior sponsorship and events executives. Read more
AOC slams “narrow” Federal Court guerrilla marketing verdict Saturday, 30 Jul 2016 06:10pm The Australian Olympic Committee has labelled yesterday's Federal Court decision "disappointing", and says it will continue to fight attempted ambush and guerrilla marketing attempts from non-sponsors. Read more
Telstra wins landmark ambush marketing case Friday, 29 Jul 2016 09:37pm The Australian Olympic Committee has been dealt a shock blow in the Federal Court, with Telstra's Rio Olympics ambush marketing campaign ruled to not be in breach of Australian consumer law. Read more
ANZ still committed to netball but top-tier deal in doubt Friday, 29 Jul 2016 09:07pm ANZ Bank is confident of retaining naming rights to Netball Australia's ANZ Championship replacement, despite already committing to a principal partnership with Netball New Zealand's own splinter league. Read more
Tyrepower steps up Supercars support Friday, 29 Jul 2016 09:06pm Independent tyre retailer Tyrepower has agreed a two-and-a-half year partnership with the Supercars Championship. Read more
Carlton makes another senior hire; Essendon appoints new head of partnerships Thursday, 28 Jul 2016 09:07pm AFL sides Carlton and Essendon have each tapped executives from non-sporting backgrounds to fill high-level sponsorship and commercial roles. Read more
Federer a lure for new Hopman Cup title sponsor Thursday, 28 Jul 2016 08:33pm Hopman Cup organisers hope the box-office appeal of tennis superstar Roger Federer will help the tournament to break its two-year naming rights drought. Read more
Jets re-sign local partner and negotiating with majors Thursday, 28 Jul 2016 08:31pm The A-League's Newcastle Jets has renewed ties with a key partner and opened renewal talks with its co-major sponsors, both of which are off-contract. Read more
