Leading companies such as Optus and St George Bank have closed the gap between human resources and sponsorship as they look to attract bright talent, according to TEDxSydney head of partnerships, Kate Dezarnaulds.Read more
Former Liverpool FC and Sydney Swans sponsorship staffer, Travis Glen, has been appointed to lead Cricket NSW's commercial and events operations.Read more
Financial services brand Infinity has signed on as a major sponsor of the Cronulla Sharks, just days after dumping its deal with the Parramatta Eels.Read more
BMW's sponsorship philosophy has shifted away from mass-market awareness, with local marketing boss Stuart Jaffray saying that the brand's growing product line-up has led to a more tailored approach based on hitting the right audience.Read more
SportsBet has signed a huge new partnership with the NRL, providing a timely boost to the code's commercial revenue, while NRL officials have stressed that strict responsibility safeguards will govern the deal.Read more
Parramatta's upper-back of jersey sponsor has cut ties with the club just months into a three-year deal as the Eels' salary cap saga continues to take a toll on commercial partners.Read more
The Sydney Theatre Company has swung to a $618k surplus after a record ticket sales and consistent philanthropy revenue, while Suncorp's discounted ticket program delivered more than $400k in savings.Read more
BMW's Australian Rugby Union alliance – its largest-ever local sponsorship – came together in less than 24 hours, but results have vindicated the gut feeling which led to the partnership, says the luxury car brand's marketing boss.Read more
Michael Scott, Virgin Australia's lead marketer and one of the architects of the airline's AFL and V8 Supercars deals, has been appointed general manager of brand and marketing at Myer.Read more
The chief executive of Victoria's Responsible Gambling Foundation says the organisation plans to tackle betting's growing presence in stadium and broadcast advertising following a stronger than anticipated reaction to its sponsorship strategy.Read more
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