Goodlife the first to back women’s AFL
Goodlife Health Clubs will partner with the AFL's growing female football program in a deal designed to help athletes prepare for the code's first national women's league.Read more
More latest news - page 910
Cycling Australia re-signs Subaru; unveils strategic plan
Cycling Australia has renewed ties with key sponsor Subaru and targeted greater commercial gains as part of a new five-year strategic plan, launched this week.Read more
Brisbane Lions secure new tech partner
Telecommunications firm One Solution Mobile and Data, which has joined the Brisbane Lions sponsor roster, will donate a portion of all business generated through the relationship to the club's academy as part of the deal.Read more
Australian Ballet wins support for western Sydney concert series
Destination NSW, News Corp and the Penrith City Council will all support the Australian Ballet's western Sydney outreach event, 'Ballet Under the Stars'.Read more
Swisse fine-tunes “360-degree” sponsorship strategy
Swisse marketing boss Michael Howard says the supplements giant has tweaked its approach to sponsorship in a "massive" year for the brand, which includes its largest-ever Olympics and Paralympics leveraging program.Read more
University of Wollongong takes on stadium naming rights
St George Illawarra has secured a trio of key partnerships, including the first naming rights sponsor for its Kogarah Oval stadium in more than three years.Read more
Wayne Gretzky-led Ice Hockey Classic lands title sponsor
Scotiabank has signed on as the presenting partner of the 2016 Wayne Gretzky Ice Hockey Classic, a five-game Australian tour between the US and Canadian national teams.Read more
Mad Mex inks first national sponsorship with GWS
Rapidly-expanding fast dining chain, Mad Mex, has signed on as the official "post-match nutrition partner" of the AFL's GWS Giants.Read more
Waste services brand the first to bin Eels sponsorship
The Parramatta Eels' alleged salary cap breach has claimed its first commercial scalp, with waste services giant Cleanaway cutting ties with the embattled NRL side.Read more
ACO boosts ticket sales and donations despite sponsor drop-off
Strong performances from box-office and donations streams have helped the Australian Chamber Orchestra to an improved surplus, despite flat sponsorship revenue.Read more
