Immersive leveraging the focus for Splendour's largest-ever sponsor roster Friday, 22 Jul 2016 09:20pm The Splendour in the Grass music festival has secured new partnerships with travel, healthcare, fashion and education brands alongside its traditional stronghold of alcohol and pourage deals. Read more
Etihad Stadium; Netball Victoria confirm new chiefs Friday, 22 Jul 2016 09:16pm Long-serving Etihad Stadium commercial director, Michael Green, has been appointed CEO of Etihad Stadium, while Netball Victoria has poached a Geelong Cats executive for its CEO vacancy. Read more
Erebus salvages Plus Fitness partnership Friday, 22 Jul 2016 09:15pm Erebus Motorsport has confirmed that Plus Fitness will honour its partnership through to the end of the year, while Hungry Jack's has stepped up to major partner status on the team's second car. Read more
How to create compelling content to maximise engagement Friday, 22 Jul 2016 07:51pm Sponsorship News' next afternoon conference, on Tuesday September 6 at the National Art School in Darlinghurst, will feature a range of senior executives looking at new concepts in content creation, to maximise fan engagement and sponsorship value. Read more
Sponsors must tap into real-time engagement or miss out: Bastion Thursday, 21 Jul 2016 09:34pm Sponsorship agency boss Jack Watts has cautioned brands against putting funds towards social and digital for the sake of it, saying sponsors will miss out unless their presence is backed up with real-time leveraging. Read more
$1.2m up for grabs as matched funding scheme returns Thursday, 21 Jul 2016 09:30pm Creative Partnerships has relaunched its matched funding scheme, Plus1, which will distribute more than $1.2 million to arts and cultural organisations. Read more
Optus turns to influencers for Rio leveraging Thursday, 21 Jul 2016 09:01pm Optus has drafted in cult news personality Lee Lin Chin to join ambassador Ian Thorpe as it ramps up its promotional efforts around the Rio Olympics. Read more
Tigers sign second upper-back sponsor of 2016 season Thursday, 21 Jul 2016 09:01pm The Wests Tigers NRL side has belatedly locked away its jersey assets for 2016, signing underground utility and cable locator SureSearch as upper-back sponsor. Read more
Victory lands major sponsor for prestige friendlies Wednesday, 20 Jul 2016 09:26pm The A-League's Melbourne Victory has secured a major sponsor to replace failed education brand VIA on the front of its jersey for fixtures against European powerhouses, Atletico Madrid and Juventus. Read more
Woolies and Australian Mint get behind Rio Wednesday, 20 Jul 2016 09:26pm The Royal Australian Mint and Woolworths have teamed up with the Australian Olympic and Paralympic teams in a new retail drive ahead of the Rio games. Read more
