CGU throws Tropfest an extended lifeline Friday, 01 Jul 2016 09:06pm Tropfest's quest for financial stability has received a major boost, with 2015's financial saviour, CGU Insurance, extending its presenting partner tenure in a long-term deal. Read more
Octagon wins big-spending Optus sponsor account Friday, 01 Jul 2016 09:02pm Octagon has been appointed the sponsorship agency of record for Optus as the telecommunications giant eyes off further traditional and content-led sponsorships. Read more
Rugby League World Cup establishes travel office Thursday, 30 Jun 2016 09:21pm The NRL-managed 2017 Rugby League World Cup has taken a crucial step in its commercialisation strategy, appointing sports travel and event firm, Mummu Sport, as its master travel agency. Read more
Betting firms shift AFL focus after Victorian lockout Thursday, 30 Jun 2016 08:59pm Ladbrokes and Sportsbet have each signed new partnerships with AFL sides north of the Murray after the majority of Victorian teams swore off wagering-sector sponsors. Read more
GreenEDGE lands coveted co-title sponsor ahead of Tour de France Thursday, 30 Jun 2016 03:23pm BikeExchange, the cycling website owned by the Gerry Ryan-backed Marketplacer group, has signed on as co-major sponsor of Australia's only top-tier cycling team, Orica GreenEDGE. Read more
New executives to shape Perth Stadium's events; commercial plans Wednesday, 29 Jun 2016 09:08pm The managing body of ANZ Stadium will rebrand to VenuesLive after formally taking over operations at the new Perth Stadium, and has begun the search for an executive team, including sponsorship and marketing bosses. Read more
PGA lands Soniq deal; renews two key alliances Wednesday, 29 Jun 2016 09:08pm The PGA of Australia has expanded deals with two key partners and signed a major partnership with Soniq, allowing the golfing body to increase its investment in digital and other services, according to commercial boss Steve Ayles. Read more
Manly sponsorship boss moves to The Sound Campaign Wednesday, 29 Jun 2016 08:59pm Sponsorship, experiential and commercial rights agency The Sound Campaign has appointed Manly's head of corporate, Luke Tucker, to the new position of partnerships director. Read more
Surfing goes from strength to strength after content investment Tuesday, 28 Jun 2016 09:29pm Surfing Australia chief Andrew Stark says the peak body's recent move to take control of all broadcast and video production has helped lift sponsorship revenue and fan engagement to record levels. Read more
Boral steps up to the plate for women's baseball Tuesday, 28 Jun 2016 08:50pm Baseball Australia has become the latest national sporting body to secure an inaugural major sponsor for its women's team, through an expanded deal with leading cement firm Boral. Read more
