Medibank has ended a number of key deals in order to better align with its new brand campaign, 'I Am Better', and future sponsorships will take a more targeted approach, says the company's head of sponsorship Sean Cadd.Read more
TAFE Queensland has expanded its partnership with the Gold Coast 2018 Commonwealth Games, becoming the first brand to take up a presenting partner slot.Read more
Chinese property developer Shanghai Cred has signed on as a major sponsor of Port Adelaide as part of the AFL club's strategic push into China that will see the club become the first AFL team to play in China.Read more
Global sports agency TLA has almost tripled sports marketing revenue and increased overall revenue to US$44.4m in the twelve months since acquiring Australia's Elite Sports Properties.Read more
Wearable technology brand Fitbit has inked its first major local partnership, taking naming rights to Tennis Australia's workout-based format, Fitbit Cardio Tennis.Read more
Engineering firm Downer will take over as naming rights sponsor of the NRL's annual Australia-New Zealand test after a successful debut at this year's Auckland Nines.Read more
The Australian Paralympic Committee has moved within $500k of its fundraising goal for the Rio Olympics, with Australia Post the latest to sponsor the team.Read more
The Australian Rugby Union's sponsorship revenue fell by more than 25% in 2015, but a lucrative broadcast deal and a raft of strategic changes has management bullish about the code's commercial outlook.Read more
The AFL is in the market for a new naming rights sponsor for its Mark of the Year competition, though brands including Schick and Mars have taken over some of the code's other digital assets.Read more
Swimming Australia has secured Uncle Tobys as naming rights partner to two marquee races at this week's Australian Swimming Championships and welcomed a new key category partner.Read more
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