MKTG continues expansion with new hire; awareness campaign Tuesday, 28 Jun 2016 08:22pm Newly-restructured Dentsu Aegis agency MKTG has added broadcast veteran Mike Lewis to its team, in a new role focussing on stadium technology and operations. Read more
Crows engagement and sponsor returns soar with new approach Monday, 27 Jun 2016 09:16pm Adelaide Crows chief Andrew Fagan says the club's significant investment in digital and commercial operations is paying dividends, with the Crows generating league-leading sponsorship revenue and digital engagement this season. Read more
AOC calls out “disappointing” financial sector Monday, 27 Jun 2016 09:11pm The Australian Olympic Committee's sponsor sales boss has lauded corporate interest in the coming Rio Olympics, but labelled the lack of support from the financial and banking sectors as disappointing. Read more
New Medibank strategy takes shape with Parkrun alliance Monday, 27 Jun 2016 09:05pm Medibank has linked up with Parkrun, Australia's largest running community, in the insurance giant's first national sporting partnership under a revamped marketing strategy. Read more
PGA reaps rewards from whole-of-sport commercial strategy Friday, 24 Jun 2016 09:23pm The PGA of Australia has landed its largest-ever apparel deal and a PGA Tour title sponsor following the roll-out of a new whole-of-sport strategy designed to boost sponsor engagement. Read more
Jayco backs Indigenous football Friday, 24 Jun 2016 09:23pm Gerry Ryan's Jayco Australia has signed on as a major sponsor of the AFL's Indigenous Broadcasting service. Read more
Cadbury leverages AOC deal with sales drive Friday, 24 Jun 2016 09:23pm Australian Olympic Committee sponsor Cadbury has unveiled two limited-edition flavours and a new social-led leveraging campaign to capitalise on the coming Rio games. Read more
Bulldogs lock in coaches' partner as women's league galvanises interest Thursday, 23 Jun 2016 09:10pm The Western Bulldogs AFL side is confident of a strong commercial response to its inaugural women's team after shoring up its coaches' asset through a new deal with worker's compensation firm EML. Read more
Rebel keen on WBBL renewal as coverage steps up a gear Thursday, 23 Jun 2016 08:01pm Women's Big Bash sponsor Rebel Sports is close to extending its naming rights tenure, following Network Ten's move to bulk up coverage of the tournament after a successful inaugural year. Read more
Surfing Australia secures wide-ranging Nudie deal Thursday, 23 Jun 2016 05:31pm Nudie has replaced Original Source as the naming rights partner of one of Surfing Australia's marquee events as part of a deal which makes the juice brand one of the sport's largest sponsors. Read more
